- ISBN：7301077742
- 装帧：简裝本
- 册数：暂无
- 重量：暂无
- 开本：16开
- 页数：292
- 出版时间：2004-09-01
- 条形码：9787301077740 ; 978-7-301-07774-0
内容简介
Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itis
intendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.
ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandas
sourcematerialsforexecutivetrainingprogramsansconsultingpractice.
目录
Acknowledgement
Introduction
PARTONE
AnatomyofCompetitiveAdvantage
Chapter1WhatisComperitiveAdvantage
Chapter2SELECT:AnIntegtiveFramework
Chapter3DynamicAdvantageandPositionalAdvantage
Chapter4LuckandCompetitiveAdvantage
Chapter5ManagerialInitiative,StrategicManeuver,andStrategicCo-option
Chapter6TheSustainabilityChllenge
Chapter7CompetitiveAndvantageandFirmPerformance
PARTTWO
ConstellationofCompetitiveAdvantages
Chapter8ARTS:AnIntegrativeFramework
Chapter9Advantage-BasedViewofTheFirm
Epilogue
Bibiography
SubjectIndex
NameIndex
作者简介
HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH..D.inStrategicManagementfromTheUniversityofTexasatAustin.Hiscurrentresearchinterestaarethenatureandcausesofcompetitiveadvantage,multiplemarketcompetition,andtheentepreneurialprocess.HisresearchappearsinAcademyofManagementReview,JournalofInternationalManagemant,BusinessHorizonsOrganizationalDynamicsandManagementDecision,amongothers.
-
理想书店(八品)
¥26.2¥79.5 -
富爸爸穷爸爸
¥28.5¥89.0 -
李诞脱口秀工作手册
¥18.1¥42.0 -
宗庆后内部讲话-关键时.宗庆后说了什么
¥14.7¥39.8 -
旧中国国家银行纸币图录-(修订版)
¥21.5¥58.0 -
萨缪尔森谈失业与通货膨胀
¥11.3¥25.0 -
图解博弈论
¥14.1¥38.0 -
故事力法则
¥17.8¥48.0 -
狼道
¥10.5¥35.0 -
深度成交:如何实现可持续性销售
¥14.1¥38.0 -
海尔集团企业管理经验:永恒的活火 (附赠撷英集)
¥90.9¥129.9 -
沟通的方法
¥48.3¥69.0 -
金字塔原理
¥61.6¥88.0 -
(平装)与成功有约-乔布斯全书
¥14.4¥45.0 -
底层逻辑:看清这个世界的底牌
¥33.8¥69.0 -
投资人和你想的不一样
¥22.8¥65.0 -
销售心理学
¥14.3¥42.0 -
态度
¥22.4¥59.0 -
原则
¥68.6¥98.0 -
影响力
¥46.3¥79.9
