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新编经贸英语阅读教程

新编经贸英语阅读教程

1星价 ¥14.4 (3.8折)
2星价¥14.1 定价¥38.0

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  • ISBN:9787500425540
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:375
  • 出版时间:2006-05-16
  • 条形码:9787500425540 ; 978-7-5004-2554-0

内容简介

《新编经贸英语系列教材1:新编经贸英语阅读教程》分十四个单元。每个单元包括A、B两篇课文、阅读材料、疑难词汇与词组、供思考讨论的问题及注释。课文对国际经济贸易各科理论、实践及其历史沿革和目前发展趋势作出系统的概述;阅读材料展示经贸理论热点;词汇与词组部分就超出大纲的生词及词组和专业术语作出了详细的解释以帮助读者快速理解课文内容;课后讨论问题从不同角度就课文相关内容提出问题以引导读者对所读理论知识作系统深入的思考并运用所学理论分析实际问题;注释就课文相关的理论知识给以较全面的展现,以加深读者对所学知识的理解,进而扩大读者的知识面。

目录

Unit One
International Trade (1)
Text A International Trade
Text B The European Union

Unit Two
Economics (25)
Text A Economics
Text B National Economy

Unit Three
Management (53)
Text A Overview of Business Management
Text B Corporation

Unit Four
Marketing (94)
Text A International Marketing
Text B Advertising

Unit Five
Financial Management (129)
Text A International Banking
Text B International Credit

Unit Six
Insurance & Arbitration (159)
Text A Insurance
Text B Arbitration

Unit Seven
Accounting & Statistics (194)
Text A Accounting
Text B Statistics

Unit Eight
Taxation & Budget (217)
Text A Taxation
Text B Budget

Unit Nine
Information Technology (245)
Text A Computer Science
Text B Internet

Unit Ten
Intellectual Property (277)
Text A Intellectual Property
Text B Copyright

Unit Eleven
The International Legal Environments (290)
Text A Fundamentals of Law
Text B Civil Law

Unit Twelve
International Human Resources Management (307)
Text A International Human Resources Management
Text B HRM in International Management Develolment

Unit Thirteen
International Investment &Technology Transfer (330)
Text A Direct Foreign Investment
Text B International Technology Transfer

Unit Fourteen
Trade in Services (361)
Text A General Introduction to Trade in Services
Text B GATS: The Uruguay Round Accord on International Trade and Investment in Services
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International trade enables countries to use their labor, capital, and other resources in the mostproductive manner possible. In this way they can enjoy a larger quantity and variety of goodsthan if they did not trade with one another. The classical model of economics, however, holdsthat to realize the greatest possible gains from international specialization and trade, industriesmust be competitive and workers able to enter or leave occupations without difficulty, andgovernment policies must encourage efficiency and promote competition. The tendency of countries to specialize in the production and export of things they canproduce best and relatively cheaply is called by economists, the principle of comparativeadvantage. According to it, countries specialize in some products and not in others because ofdifferences in their national factor endowments and technological capabilities. Factor Endowments A country's factor endowments include its stocks of physical capital, human capital, andnatural resources. Physical capital consists of machinery, factories, highways, railways,harbors, and other equipment and facilities used in production. Human capital representsinvestment in the labor and management force through education, on-the-job training, andwork experience. To understand what determines the kinds of products that a nation exports orimports: a first step is to compare its factor endowments with those elsewhere. Japan, forexample, is relatively abundant in physicF1 and human capital but deficient in agricultural landand other natural resources. It thereforesells manufactured goods and machinery abroad inorder to pay for its imports of agricultural products and raw materials. ……

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