实战大数据-MATLAB数据挖掘详解与实战

目 录 第1章 绪论··············································································································································· 1 1.1 数据挖掘概述··································································································································· 2 1.2 数据挖掘的分类······························································································································· 4 1.3 数据挖掘的过程······························································································································· 5 1.4 数据挖掘的任务······························································································································· 6 1.5 数据挖掘的对象······························································································································· 8 1.5.1 数据库········································································································································· 8 1.5.2 文本············································································································································· 10 1.5.3 图像与视频数据························································································································· 10 1.5.4 Web数据·································································································································· 11 1.6 数据挖掘建模方法··························································································································· 11 1.6.1 业务理解····································································································································· 12 1.6.2 数据理解····································································································································· 13 1.6.3 数据准备····································································································································· 13 1.6.4 建模············································································································································· 14 1.6.5 评估············································································································································· 15 1.6.6 部署············································································································································· 16 1.7 数据挖掘的应用······························································································································· 16 1.7.1 在金融领域的应用····················································································································· 16 1.7.2 在零售业中的应用····················································································································· 17 1.7.3 在电信业的应用························································································································· 18 1.7.4 在管理中的应用························································································································· 19 1.7.5 在化学研究领域中的应用········································································································· 19 1.7.6 在材料研究、生产方面的应用································································································· 20 1.7.7 在机械故障诊断与监测中的应用····························································································· 21 1.7.8 在医疗领域中的应用················································································································· 22 第2章 数据挖掘算法·························································································································· 25 2.1 决策树算法······································································································································· 26 2.1.1 决策树基本算法························································································································· 27 2.1.2 ID3算法····································································································································· 29 2.1.3 C4.5算法···································································································································· 30 2.1.4 CART算法································································································································· 31 2.1.5 决策树的评价标准····················································································································· 32 2.1.6 决策树的剪枝及优化················································································································· 33 2.1.7 基于matlab的决策树分析········································································································ 34 2.2 人工神经网络算法··························································································································· 41 2.2.1 人工神经网络概述····················································································································· 41 2.2.2 人工神经网络的基本模型········································································································· 41 2.2.3 BP神经网络······························································································································· 43 2.2.4 RBF神经网络···························································································································· 45 2.2.5 SOM神经网络··························································································································· 46 2.2.6 反馈型神经网络（Hopfield）··································································································· 47 2.2.7 基于matlab的神经网络方法···································································································· 49 2.3 进化算法··········································································································································· 55 2.3.1 进化算法的基本原理················································································································· 56 2.3.2 基因算法的主要步骤················································································································· 60 2.3.3 基本遗传算法····························································································································· 61 2.3.4 进化规划算法····························································································································· 63 2.3.5 进化策略计算····························································································································· 64 2.3.6 量子遗传算法····························································································································· 68 2.3.7 人工免疫算法····························································································································· 72 2.3.8 基于matlab的进化算法············································································································ 80 2.4 统计分析方法··································································································································· 87 2.4.1 假设检验····································································································································· 87 2.4.2 回归分析····································································································································· 91 2.4.3 二项逻辑（logistic）回归········································································································· 100 2.4.4 方差分析····································································································································· 104 2.4.5 主成分分析································································································································· 107 2.4.6 因子分析····································································································································· 110 2.4.7 基于matlab的统计分析方法···································································································· 113 2.5 贝叶斯网络方法······························································································································· 141 2.5.1 贝叶斯定理、先验和后验········································································································· 142 2.5.2 贝叶斯网络································································································································· 142 2.5.3 贝叶斯网络学习························································································································· 143 2.5.4 主要贝叶斯网络模型················································································································· 145 2.5.5 基于matlab的贝叶斯网络方法································································································ 148 2.6 支持向量机······································································································································· 160 2.6.1 支持向量机概述························································································································· 160 2.6.2 核函数········································································································································· 162 2.6.3 基于matlab的支持向量机方法································································································ 164