包邮创业金融实践

目 录 第1章 创业金融导论 ·····································································································1 1.1 创业金融的本质和内涵 ·························································································1 1.2 创业企业与创业者 ·································································································9 1.3 创业投（融）资过程 ···························································································14 第2章 创业企业战略 ···································································································22 2.1 企业战略：企业的导航仪 ···················································································22 2.2 如何起步：初创战略 ···························································································23 2.3 成长蓝图：组织与退出 ·······················································································34 2.4 组合拳：融资战略与其他战略 ···········································································37 2.5 创业企业战略管理 ·······························································································39 第3章 商业计划 ···········································································································42 3.1 商业计划概述 ·······································································································42 3.2 商业计划的表达——以领英（LinkedIn）为例 ················································44 3.3 如何完成一份好的商业计划 ···············································································46 3.4 商业计划的一般框架 ···························································································48 第4章 创业企业财务预测 ····························································································53 4.1 现金流：创业企业的经营命脉 ···········································································53 4.2 怎样花钱——项目选择 ·······················································································62 4.3 把握“花钱”节奏——现金流预测 ···································································64 第5章 创业企业的融资选择 ·························································································77 5.1 创业企业的成长周期与融资特征 ·······································································77 5.2 创业企业的融资选择 ···························································································81 5.3 影响融资选择的因素 ···························································································91 5.4 中国创业企业融资现状及其对策建议 ·······························································96 第6章 创业投资机构：了解你的伙伴 ········································································102 6.1 创业投资基金的打开方式——组织形式 ·························································102  6.2 中国创业投资机构概况分析·············································································109 6.3 成长助力：创业投资机构的作用·····································································124 第7 章创业企业估值 ································································································· 129 7.1 风险与收益基本概念·························································································129 7.2 创业企业估值方法·····························································································133 7.3 各阶段估值方法介绍与应用·············································································134 7.4 中后期各轮融资估值分析要点·········································································148 第8 章创业投资协议 ································································································· 150 8.1 创业投资协议概述·····························································································150 8.2 投资条款清单概述·····························································································153 8.3 重点条款解读·····································································································154 8.4 创业投资协议的法律适应性·············································································162 第9 章创业企业的管理与增值 ··················································································· 164 9.1 创业投资“婚后生活”影响因素·····································································164 9.2 创业企业的治理结构难题·················································································165 9.3 创业企业的财务管理难题·················································································168 9.4 创业企业的“过日子守则”·············································································169 第10 章创业投资的退出 ···························································································· 175 10.1 创业投资的“友好分手模式”·······································································175 10.2 中国创业投资“分手”情况···········································································177 10.3 我国创业投资基金“退出收益”的评估方法···············································186 第11 章中国创业金融：回顾与展望 ·········································································· 190 11.1 中国创业金融发展概述···················································································190 11.2 “互联网+”背景下的创业金融 ···································································195 11.3 中国创业金融的变与不变：不忘初心，方得始终·······································200 11.4 中国创业金融的未来之路：回归本真，开拓创新·······································205 创业金融实践案例库····································································································· 209 模块一——创业企业的起步与成长··········································································209 模块二——创意亮点：创业企业的活力之源··························································218 模块三——创投机构：心得与经验··········································································229 模块四——资本博弈：创业者与资本的相处之道··················································239 模块五——未来展望：新模式与新视角··································································250 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