高职高专商务英语、应用英语专业规划教材商务英语阅读

UNIT 1 Economic Reform 经济改革
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China"

UNIT 2 Economics 经济学
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years

UNIT 3 WTO 世界贸易组织
Text A WTO-A General Introduction
Text B Principles ofTheTrading System

UNIT 4 InternationalTrade 国际贸易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation

UNIT 5 Marketing 营销
Text A The Marketing Concept
Text B The Product Life Cycle

UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank

UNIT 7 Insurance 保险
Text A History of Insurance
Text B Types of Insurance

UNIT 8 Shares, Stocks and Stock Market 股份、股票与股市
Text A Lessons fromThe 1987 Crash
Text B Stock

UNIT 9 Investment 投资
TextA Investment Basics
Text B Investment

UNIT 10 Business Management 商务管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs

UNIT 11 Advertising 广告
Text A Advertising
Text B Media Selection for Advertisements

UNIT 12 Corporate Culture 企业文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture

UNIT 13 Business Negotiation 商务谈判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation

UNIT 14 Foreign Exchange 外汇
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions

UNIT 15 Intellectual Property 知识产权
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime

UNIT 16 Business Contract 商务合同
Text A Essentials of Making a Business Contract:The galTies That Bind
Text B IsThis a "Business" Contract?
GLOSSARY