从雇佣到自由人——新经济模式下的分工3.0革命

目 录
第1 章 从小作坊到大工厂：分工1.0 和分工2.0 ············································.1
1.1 分工1.0:“简单而全面”的家庭小作坊 ··············································.1
1.1.1 “男耕女织”的分工体系 ··························································.2
1.1.2 家庭分工向社会分工缓慢演化 ··················································.4
1.2 分工2.0：“单一专业化”的工厂螺丝钉 ·············································.5
1.2.1 “羊吃人”带来的身份变迁 ······················································.5
1.2.2 异化与单向度的劳动者 ······························································.8
第2 章 新经济时代的分工3.0 革命 ································································.13
2.1 从分工1.0 到分工3.0：分工的演变逻辑 ···········································.13
2.1.1 分工3.0：人与人的商业连接是如何建立的 ···························.13
2.1.2 分工模式演进的驱动因素 ························································.16
2.1.3 一张图看懂分工1.0、分工2.0 和分工3.0 ······························.21
2.2 分工3.0 的模式 ····················································································.23
2.2.1 分工媒介的演进 ·······································································.23
2.2.2 分工模式的演进 ·········································································.25
2.3 分工3.0 带来四大社会新生价值 ························································.31
2.3.1 分工革命是一次范式转移 ························································.31
2.3.2 分工2.0 范式：金字塔和中心化 ·············································.32
2.3.3 分工3.0 范式：新分工、新身份、新观念、新关系 ··············.35
..分工3.0
·X·
第3 章 人人都是金融家 ···················································································.41
3.1 从“富人游戏”到“平民玩法” ·······················································.43
3.1.1 金融：与风险相伴的富人游戏 ················································.43
3.1.2 互联网金融缘何能撕开一道口子 ············································.47
3.2 新工种：“小白”式的理财高手 ·························································.58
3.2.1 从客户思维到用户思维 ····························································.58
3.2.2 从互联网第三方支付开始 ························································.60
3.2.3 草根理财大显身手 ···································································.61
3.3 新工种：快乐的投资家 ·······································································.65
3.3.1 古代的众筹玩家 ·······································································.65
3.3.2 金融界的超级大乐透 ·······························································.69
3.4 新工种：非典型借贷人 ·······································································.74
3.4.1 人人都为“借钱”烦恼 ····························································.74
3.4.2 “快乐借钱”已经到来 ····························································.76
第4 章 知识服务的个体户 ···············································································.79
4.1 知识经济与认识“小时代” ·······························································.79
4.1.1 电子书与“古登堡计划” ························································.79
4.1.2 两种认知模式：跟团游和自助游 ············································.81
4.1.3 知识经济和知识分工 ·······························································.84
4.2 新工种：做一个热心的知识分享者 ····················································.85
4.2.1 知识分享可以成为一个新工种 ················································.85
4.2.2 做分享的难题：收费还是免费 ················································.93
4.3 新工种：为人指路的行家里手 ···························································.97
4.3.1 每天一堂“微课” ···································································.97
4.3.2 约见心目中的“大牛” ··························································.103
4.4 新工种：科研众包下的研究者 ·························································.106
4.4.1 集结全球“*强大脑”的新科研 ··········································.106
4.4.2 让*聪明的人为自己打工 ······················································.112
第5 章 平台协作中的个体 ·············································································.117
5.1 生产3.0 模式的黎明 ··········································································.117
5.1.1 流水线与全球化带来的生产2.0 时代 ···································.118
目 录..
·XI·
5.1.2 从产业链到协同网——生产分工3.0 的诞生 ························.122
5.2 新工种：人人都是设计师 ·································································.125
5.2.1 “魔幻工厂”圆小白们的裁缝梦 ···································5