中小企业对外贸易谈判

Introduction to Business Negotiation 1 Module Ⅰ Traditional International Trade Task 1 Business Investigation 7 Basic Knowledge Review 7 Task Descriptions 11 Typical Dialogues 11 Roles Simulation 15 Typical Expressions 16 Foreign Trade Letters 17 Oral Practice 19 Self-Assessment 19 Task 2 Business Reception 20 Basic Knowledge Review 20 Task Descriptions 25 Typical Dialogues 25 Roles Simulation 29 Typical Expressions 30 Foreign Trade Letters 32 Oral Practice 35 Self-Assessment 35 Task 3 Products and Service 36 Basic Knowledge Review 36 Task Descriptions 41 Typical Dialogues 41 Roles Simulation 45 Typical Expressions 47 Foreign Trade Letters 48 Foreign Trade Documents 54 Oral Practice 57 Self-Assessment 57 Task 4 Negotiation on Price 58 Basic Knowledge Review 58 Task Descriptions 62 Typical Dialogues 63 Roles Simulation 66 Typical Expressions 68 Foreign Trade Letter 69 Foreign Trade Documents 70 Oral Practice 72 Self-Assessment 72 Task 5 Negotiation on Shipment 73 Basic Knowledge Review 73 Task Descriptions 75 Typical Dialogues 75 Roles Simulation 78 Typical Expressions 80 Foreign Trade Letters 80 Foreign Trade Documents 86 Oral Practice 93 Self-Assessment 93 Task 6 Negotiation on Insurance 94 Basic Knowledge Review 94 Task Descriptions 96 Typical Dialogues 96 Roles Simulation 100 Typical Expressions 102 Foreign Trade Letter 103 Foreign Trade Document 104 Oral Practice 105 Self-Assessment 106 Task 7 Negotiation on Payment 107 Basic Knowledge Review 107 Task Descriptions 112 Typical Dialogues 112 Roles Simulation 115 Typical Expressions 117 Foreign Trade Letter 118 Foreign Trade Documents 118 Oral Practice 125 Self-Assessment 125 Task 8 Negotiation on Contract 126 Basic Knowledge Review 126 Task Descriptions 128 Typical Dialogues 128 Roles Simulation 131 Typical Expressions 133 Foreign Trade Letter 133 Foreign Trade Documents 134 Oral Practice 137 Self-Assessment 137 Task 9 Negotiation on Complaints 138 Basic Knowledge Review 138 Task Descriptions 140 Typical Dialogues 140 Roles Simulation 144 Typical Expressions 146 Foreign Trade Documents 147 Oral Practice 148 Self-Assessment 148 Module Ⅱ Cross-Border Electronic Commerce Trade Task 1 E-store Introduction 151 Basic Knowledge Review 151 Task Descriptions 154 Typical Samples 154 Typical Expressions 156 Composition-Translation 157 Self-Assessment 158 Task 2 Product Description 159 Basic Knowledge Review 159 Task Descriptions 161 Typical Samples 161 Typical Expressions 164 Composition-Translation 165 Self-Assessment 166 Task 3 On-Sale Customer Service 167 Basic Knowledge Review 167 Task Descriptions 169 Typical Samples 169 Typical Expressions. 171 Composition-Translation 172 Self-Assessment 173 Task 4 Distribution Arrangement 174 Basic Knowledge Review 174 Task Descriptions 177 Typical Samples 178 Typical Expressions 180 Composition-Translation 181 Self-Assessment 182 Task 5 After-Sale Customer Service 183 Basic Knowledge Review 183 Task Descriptions 184 Typical Samples 184 Typical Expressions 187 Composition-Translation 187 Self-Assessment 189 Task 6 Complaints Settlement 190 Basic Knowledge Review 190 Task Descriptions 191 Typical Samples 192 Typical Expressions 196 Composition-Translation 196 Self-Assessment 198 Appendix 1 Ali-express平台中英文对照 199 Appendix 2 服装类专业用语 257 参考文献 263