商务英语写作实例精解(第七版)

Contents 目录 About the author 作者简介 vii Publisher acknowledgements 出版者致谢 viii Preface to the first edition by Leonard Gartside **版序言（伦纳德·加特赛德） ix Preface to the seventh edition by Shirley Taylor 第七版序言（雪莉·泰勒） xi Introduction 前言 1 Part One Communication: An Overview沟通交流：概述 5 1 The importance of building relationships - both orally and in writing 口头及书面交流中都要注重建立关系 7 2 Sentence construction matters 正确组织句子很重要 15 Part Two Business Writing Basics商务写作基本原则 25 3 21st century business language 21世纪的商务语言 27 4 Structuring messages logically 逻辑清晰地安排信函内容 49 5 Presentation matters 外观与格式很重要 55 Part Three Electronic Communication电子交流 71 6 Email etiquette 电子邮件礼仪 73 7 Writing online: websites, blogs and social networking 网络写作：网站、博客及社交网络 93 8 Customer care online 网上客户服务 103 Part Four Routine Business Transactions常规商业交易 107 9 Enquiries and replies 询问函与回复函 109 10 Quotations, estimates and tenders 报价、估价与投标 129 11 Orders and their fulfilment 订货与交货 147 12 Invoicing and settlement of accounts 开发票与结账 163 13 Letters requesting payment 催款信 181 14 Credit and status enquiries 赊购与资信调查 195 15 A typical business transaction (correspondence and documents) 一笔典型的商业交易 （往来信函与文书） 211 Part Five General Business Correspondence普通商务信函 227 16 Internal correspondence 内部信函 229 17 Secretarial and administrative correspondence 文秘和行政信函 241 18 Meetings documentation 会议文件 257 19 Personnel 人事 267 20 Reports and proposals 报告与建议书 303 Part 6 Creative and Persuasive Documents创意性与劝说性文书 311 21 Complaints and adjustments 投诉与处理 313 22 Goodwill messages 友好信函 343 23 Notices, advertisements, information sheets and handouts 通知、广告、信息宣传页和讲义 361 24 Circulars 通函 371 25 Sales letters and voluntary offers 促销信及特别优惠 391 26 Publicity material 宣传材料 407 27 Business plans 商业计划书 419 Appendix 1 Spoken and written forms of address 附录1 口头称呼与书面称呼 425 Appendix 2 The A-Z of alternative words 附录2 A-Z替代词汇表 431 Appendix 3 How to write reports in plain English 附录3 简明英语报告写作指南 447