战略败局:企业战略决策失败案例分析

目录

第1章 绪论 ······························································································1

1.1 问题导向原则 ·····································································································1

1.2 战略管理的目的 ·································································································2

1.3 研究战略决策失败案例的价值 ·········································································2

1.4 企业战略决策失败的主要表现形式 ·································································3

1.5 朴素逻辑与战略逻辑的关系 ·············································································4

1.6 本书目的与结构 ·································································································4

第2章 汇源败局 ·······················································································6

2.1 案例正文 ·············································································································6

2.2 思考题 ···············································································································22

2.3 分析思路 ···········································································································23

2.4 理论依据与分析 ·······························································································24

2.5 关键要点及总结 ·······························································································35

第3章 “全球有机奶**股”A乳业公司的战略摇摆 ·····························37

3.1 案例正文 ···········································································································37

3.2 思考题 ···············································································································55

3.3 分析思路 ···········································································································55

3.4 理论依据及分析 ·······························································································57

3.5 关键要点及总结 ·······························································································72

第4章 搁浅的海上巨轮——A渔业公司多元化战略的困局 ····················74

4.1 案例正文 ···········································································································74

4.2 思考题 ···············································································································89

4.3 分析思路 ···········································································································89

4.4 理论依据及分析 ·······························································································91

4.5 关键要点及总结 ·····························································································104

第5章 令人惋惜的美亚汽车 ·································································106

5.1 案例正文 ·········································································································106

5.2 思考题 ·············································································································119

5.3 分析思路 ·········································································································119

5.4 理论依据及分析 ·····························································································120

5.5 关键要点及总结 ·····························································································135

第6章 倒在风口上的昔日巨头——A家政公司 ····································138

6.1 案例正文 ·········································································································138

6.2 思考题 ·············································································································155

6.3 分析思路 ·········································································································156

6.4 理论依据及分析 ·····························································································157

6.5 关键要点及总结 ·····························································································169

第7章 企业战略决策失败的共性原因及启示 ·······································171

7.1 战略的本质 ·····································································································171

7.2 企业战略的类别 ·····························································································173

7.3 案例企业决策失败的共性表现和原因 ·························································174

7.4 战略决策的关键要点 ·····················································································176

7.5 战略决策失败案例的启示 ·············································································179

参考文献 ·································································································182