跨文化交际实训

Chapter 1 Culture, Communication & Intercultural Communicatior Ⅰ.Culture Ⅱ.Communication Ⅲ.Intercultural Communication Ⅳ.Intercultural Business Communication Chapter 2 Verbal Communication Ⅰ.Verbal Communication Ⅱ.Oral Communication Ⅲ.Written Communication Chapter 3 Nonverbal Communication Ⅰ.Introduction to Nonverbal Communication Ⅱ.Body Language (Kinesics) Ⅲ.Eye Contact Ⅳ.Body Touch Ⅴ.Paralanguage Ⅵ.Spatial Language Ⅶ.Temporal Language Chapter 4 Cultural Values Ⅰ.Definition of Values Ⅱ.Kluckhohn and Strodtbeck's Value Orientations Ⅲ.Hofstede's Dimensions of Cultural Values Ⅳ.Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck's Scheme Ⅴ.Hall's High-context and Low-context Orientation Chapter 5 Culture Shock in Intercultural Communicat Ⅰ.Definition & Causes of Culture Shock Ⅱ.Stages of Culture Shock Ⅲ.Symptoms of Culture Shock Ⅳ.Strategies for Managing Culture Shock Chapter 6 Business Etiquette & Social Customs Ⅰ.Introductions and Greetings Ⅱ.Social Etiquette Ⅲ.The 10 E-mail Etiquette Rules Every Professional Should Know Ⅳ.Top 9 things never to do in China Ⅴ.Social Customs Ⅵ.Humor, Superstitions and Taboos Ⅶ.Doing Business in China Chapter 7 Intercultural Business Negotiation Ⅰ.Definition of Negotiation Ⅱ.Framework for Intercultural Negotiation Ⅲ.Intercultural Negotiation Styles Ⅳ.Phases of Negotiation Ⅴ.Cultural Variables in Business Negotiation Ⅵ.Intercultural Negotiation Guidelines Chapter 8 Intercultural Marketing Ⅰ.Intercultural Brand Marketing Ⅱ.Intercultural Advertising Ⅲ.Cultural Factors Affecting Marketing and Advertising Ⅳ.What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name Bibliography