新活力商务英语阅读

Unit 1 Business Etiquette Text A HandshakesText B Table Manners in Anglo-AmericaUnit 2 Business and EthicsText A Business and Your LifeText B Businesses Must Become Ethical EntitiesUnit 3 Public RelationsText A Public Relations Text B PublicityUnit 4 Net Economy Text A From 911 to the Red-EnvelopeText B Web Forums:Making or Breaking Company Reputations Unit 5 Cooperation and Globalization Text A Regional Cooperation Helps to Fortify Asia's Economic Foundations Text B Globalization Was Good Then, Not NowUnit 6 LogisticsText A Components of a Logistics SystemText B Can We Be Self-sufficient7Unit 7 Market ResearchText A International Market Research and SelectionText B Entering Foreign MarketsUnit 8 MarketingText A Marketing Mix Text B Export PricingUnit 9 Business Law and PromotionText A Consumer LawText B Advertising on the WebUnit 10 Management Text A Culture and International Business ManagementText B The Art of Management——The Eight Rules of ManagementUnit 11 EntrepreneurText A The Job of a ManagerText B Inspiration and Hard Work Made Me an EntrepreneurUnit 12 Industrial PropertyText A Patent and TrademarkText B Known Brands Acquiring Name RecognitionUnit 13 FinanceText A The Credit Card EconomyText B Why the Credit Squeeze Is a Turning Point for the WorldUnit 14 Stock MarketText A How to Pick a Stock?Text B Why Some Chinese Invest in the Stock Market and Others Don'tUnit 15 InvestmentText A Amazon Hopes to Birth Bundle of JoyoText B Quiznos Serves Up a Turnaround SandwichKeys to Exercises