商务英语函电-高职高专

内容简介

本书遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。
全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。

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I. Formats of Business Letters A letter that is neat, easy to read and presents a professional image will leave a good impression on your reader. When writing business letters, you must pay special attention to the format used. Keep in mind that different organizations have different format requirements for their professional communication. Indented Format Following traditional British practice, the indented format takes in five or six spaces in the first line of each paragraph in the body of the letter, though deeper indentations than these are sometimes preferred. However, Consistency in use is, the important point.Blocked Format Blocked Format is the easiest style to use because every letter begins at the left margin. Because of this, it’s also one of the most widely used styles. However, in some cases, blocked format can give the letter a left-heavy appearance. You may want to avoid this minor flaw by using modified blocked format.Modified Blocked Format The modified blocked format uses the basic blocked format. However, the following parts of the letter begin at the horizontal center of the page: the return address, the date, the complimentary close, the signature, the sender’s typed name, and the sender’s official title. Using the center at a left margin for these elements gives the letter a more balanced look. Writers can also use blocked paragraphs, as in blocked format ted-letters.II. Principles of Business Letter-WritingClearness In order to achieve clearness, you should not convey more than one idea in a sentence. You’d better not introduce more than one topic in a paragraph and not deal with more than one matter in a letter. Conciseness Try to make your message brief and straight to the point. Avoid using long words or sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. A good business letter should be natural, human and easy to read. Correctness You have to make