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实用商务英语综合教程-(初级)-(附光盘)

实用商务英语综合教程-(初级)-(附光盘)

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2星价¥17.5 定价¥25.0
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  • ISBN:9787115259134
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:156
  • 出版时间:2020-11-09
  • 条形码:9787115259134 ; 978-7-115-25913-4

本书特色

《21世纪高等职业教育财经类规划教材·经济贸易类:实用商务英语综合教程(初级)》以“项目引领、任务驱动”的形式编写,每一个单元为一个项目,围绕一个话题,内容涉及接待客户、商务电话、商务会议、社交礼仪、工作职业、信息呈现、产品概述及公司介绍等,每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块,并在各模块中以任务的形式插入各种练习,全面培养学生听、说、读、写、译的能力。

内容简介

《实用商务英语综合教程》系列教材分为初级、中级、高级3册。本书是套书的初级教材,本教材编写了8个单元,以“项目引领、任务驱动”的形式编写,每一个单元为一个项目,围绕一个话题,内容涉及接待客户、商务电话、商务会议、社交礼仪、工作职业、信息呈现、产品概述及公司介绍等,每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块,并在各模块中以任务的形式插入各种练习,全面培养学生听、说、读、写、译的能力。本书可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用,也适合作为高职高专财经类院校英语课程的公共教材。本书附有听力材料的MP3录音光盘。另外,书后附有按字母顺序排列的总词汇表,标注了每个单词的音标,英文注释后括号中的数字表明单词或词组出现的章节。

目录

Unit 1 Meeting and Entertaining Clients Listening & Speaking 2   Meeting and Receiving Clients 2 Reading 5   Intensive Reading: Corporate Entertainment 5   Fast Reading: Places You Should Avoid When Meeting Clients 9 Grammar & Usage 13   English Basic Sentence Patterns 英语基本句型 13 Practical Writing 17   Notes 便条 17 Unit 2 Telephoning Listening & Speaking 20   Making and Answering Phone Calls 20 Reading 24   Intensive Reading: How to Make a Successful Phone Call 24   Fast Reading: How Much Do You Know About Telephone? 28 Grammar & Usage 32   Simple Present Tense 一般现在时 32 Practical Writing 34   Telephone Message 电话记录 34 Unit 3 Meetings Listening & Speaking 38   Arranging and Organizing Meetings 38 Reading 41   Intensive Reading: Business Meeting Etiquette 41   Fast Reading: Having Meetings in Virtual Space 45 Grammar & Usage 49   Simple Past Tense 一般过去时 49 Practical Writing 52   Notices 通知 52 Unit 4 Social Manners Listening & Speaking 56   Talking About Etiquette and Appropriate Table Manners 56 Reading 59   Intensive Reading: Workplace Social Etiquette 59   Fast Reading: International Business Etiquette Tips 62 Grammar & Usage 67   Simple Future Tense 一般将来时 67 Practical Writing 70   E-mail 电子邮件 70 Unit 5 Jobs and Careers Listening & Speaking 74   Talking About Jobs 74 Reading 77   Intensive Reading: Developing a Job Description 77   Fast Reading: Migrant Workers Stay Home 81 Grammar & Usage 85   Present Progressive 现在进行时 85 Practical Writing 88    Resume 简历 88 Unit 6 Presenting Information Listening & Speaking 92   Making A Good Presentation 92 Reading 95   Intensive Reading: The Art of Oral Presentation 95   Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart 99 Grammar & Usage 103   Past Progressive 过去进行时 103 Practical Writing 105   Poster 海报 105 Unit 7 Products Listening & Speaking 108   Developing and Launching New Products 108 Reading 111   Intensive Reading: The Product Life Cycle 111   Fast Reading: New Products Development Process 115 Grammar & Usage 120   Future Progressive 将来进行时 120 Practical Writing 122   Memo 备忘录 122 Unit 7 Company Listening & Speaking 126   Cooperating Between Companies Introducing The Structure of Companies 126 Reading 129   Intensive Reading: Walmart Needs to Inject More Creativity for Growth 129   Fast Reading: Types of Business Organization 133 Grammar & Usage 136   Present Perfect Tense 现在完成时 136 Practical Writing 138   Fax 传真 138 Appendix Vocabulary 140
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