- ISBN:9787040356236
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:262
- 出版时间:2013-12-01
- 条形码:9787040356236 ; 978-7-04-035623-6
本书特色
The graduates who major in Business English will be exposed to a wide variety of economic questions in their workplaces and during their lifetimes.The quality of their decision—making in these situations is crucial to the companies and organizations they serve,as well as to their own career development.鲁明易、何玉梅编著的《领先经济学原理(英文版领先商务英语专业系列教材)》 is intended to me majors in Business English a general understanding of how the economy works,to empower them with economic modes of analysis,and to help them develop the capacity to understand and make economic decisions.
内容简介
《领先经济学原理(英文版)/领先商务英语专业系列教材》突出商务英语的特色和优势,包含语言技能、商务知识、跨文化交际能力和人文素养四个模块,体系完整,内容全面,设计新颖,特色鲜明。注重贯彻以内容为依托的教学理念,注重语言技能、跨文化能力和国际商务知识三者的平衡,以形式新颖和丰富多样的教学任务激发学生的学习兴趣和积极性,培养学生的自主学习能力、实践能力和创新能力。
目录
Chapter One What Is Economics?
1. Two Branches of Economics
2. Economics, Scarcity and Choice
3. Opportunity Cost
4. Production Possibilities Curve
Chapter Two Economic Systems
1. Three Fundamental Questions
2. Alternative Ways of Answering the Three Fundamental Questions
3. Market Failure
4. The Role of Govemment
Part Ⅱ Microeconomics
Chapter Three Demand and Supply
1. Demand and the Demand Curve
2. Supply and the Supply Curve
3. Price Determination and Market Equilibrium
4. Change in Market Equilibrium
5. Government Intervention in Markets
Chapter Four Elasticity and lts Application
1. Price Elasticity ofDemand
2. Price Elasticity of Supply
3. Other Demand Elasticities
Chapter Five Consumer Choice and Demand
1. The Consumer's Budget Constraint
2. Utility
3. Consumer Decision Making
4. Deriving the Demand Curve
5. Ordinal Utiility
Chapter Six Production and Cost
1. Types of Firms
2. Cost and Profit
3. Production
4. Short-Run Production Cost
5. Long-Run Production Cost
Chapter Seven Market Structure
1. Perfect Competition
2. Monopoly
3. Monopolistic Competition
4. Oligopoly
Part Ⅲ Macroeconomics
Chapter Eight Macroeconomic Performance and Business Cycle
1. Why is Macroeconomics Important
2. Macroeconomic Goals
3. Gross Domestic Product
4. Measuring GDP
5. Other Measures of Nationallncome
6. Business Cycle
Chapter Nine Aggregate Supply and Aggregate Demand
1. Aggregate Supply
2. Aggregate Demand
3. Macroeconomic Equilibrium and Fluctuations
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