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(高职高专)世纪商务英语综合教程专业篇1(第六版)

(高职高专)世纪商务英语综合教程专业篇1(第六版)

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  • ISBN:9787568514767
  • 装帧:暂无
  • 版次:暂无
  • 册数:暂无
  • 重量:暂无
  • 印刷次数:暂无
  • 开本:16开
  • 页数:218
  • 出版时间:2018-07-18
  • 条形码:9787568514767 ; 978-7-5685-1476-7

内容简介

  《世纪商务英语综合教程(专业篇 1 第6版)/“十二五”职业教育国家规划教材》采用多种灵活的设计手段,将单元主题的一般性知识以图片、视频等模式传递给学习者。同时,提供切合热点的真实素材,让学习者可以身临其境地体验国际商务英语交际活动。  通过不同场景和任务的听力输入,围绕单元主题训练学生捕捉细节信息、概括主旨等能力,并通过让学生就同一话题进行对话、展开讨论、陈述观点,提高学生的语言输出能力。  选择能够体现单元主题的有代表性的文章,并配有丰富的插图以激发学生的学习兴趣。课文后配有阅读理解、词汇、翻译、语法、项目训练等,形式多样,将每个单元所学的商务知识与实用的英语语言知识相结合,重点培养学生的语言应用能力,引导学生融入商务交流的世界,接受和体会商务英语的使用规则。

目录

Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 7 Intercultural Business
Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice

Unit 10 New BusinessTypes
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
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