会展英语

1星价 ¥21.6 (7.2折)

2星价￥21.6 定价￥30.0

作者：张素，陈唐主编

出版社：浙江大学出版社

本类榜单：外语

分类：外语 > 行业/职业英语

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ISBN：9787308219174
装帧：平装-胶订
册数：暂无
重量：暂无
开本：26cm
页数：133页
出版时间：2022-07-01
条形码：9787308219174 ; 978-7-308-21917-4

本书特色

本着“学以致用”的原则，本教材的素材选择和编纂注重时效性、规划性、可思可辨性，有助于学生激发学习热情、掌握术语词汇、熟悉工作流程、了解沟通技巧，建议配套教学资源库《会展英语（双语）》课程资源素材使用。

内容简介

本书基于会展项目筹备运行工作流程以及高职高专会展专业学生英语学习特点, 以国际展主办方、参展商为主要角色展开设计学习任务, 分为“展览与大会”“规模与会址”“推广与营销”“筹备与协调”“展位设计与搭建”“展示与接待”“邀请与感谢”“商务旅行与观光”“物流与保险”“投诉与对策”“后续跟踪与评估”等十一个单元。

Chapter 1 Exhibition and Convention Lead In Warm Up Situational Dialogues Further Reading Chapter 2 Size and Location Lead In Warm Up Situational Dialogues Further Reading Chapter 3 Promoting and Marketing Lead In Warm Up Situational Dialogues Further Reading Chapter 4 Preparation and Coordination Lead In Warm Up Situational Dialogues Further Reading Chapter 5 Booth Design and Construction Lead In Warm Up Situational Dialogues Further Reading Chapter 6 Presentation and Reception Lead In Warm Up Situational Dialogues Further Reading Chapter 7 Invitation and Thanks Lead In Warm Up Situational Dialogues Further Reading Chapter 8 Business Travel and Sightseeing Lead In Warm Up Situational Dialogues Further Reading Chapter 9 Logistics and Insurance Lead In Warm Up Situational Dialogues Further Reading Chapter 10 Complaints and Countermeasures Lead In Warm Up Situational Dialogues Further Reading Chapter 11 Follow-up and Assessment Lead In Warm Up Situational Dialogues Further Reading References

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