新编商务英语-精读(4)(学生用书)

Unit 1 Advertisement
Reading I Advertising
Reading 11 The Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure：Persuasion
Practical Reading：Language of Advertising
Basic Writing：Sentence Writing(I)
Additional Vocabulary
Business World
Humor Time
Uint 2 Business Communication
Reading I How to Write Magnetic Sales Letters
Reading 11 Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure：Expressions at the Post Office
PracticaI Reading：Leaflet：Swift Service
Basic Writing：Sentence Writing(II)
Additional Vocabulary
Business World
Humor Time
Unit 3 Organizational Cuitoure
Reading I The Organizational Culture and the Discourse
Commun ity
ReadingⅡHonda of America
Extended Activities
Function and Structure：Expressing Curiosity＆Asking for
Jnformation
Practical Reading：A Case Study
Basic Writing：Topic Sentence
Additional Vocabulary
Business World
Humor-rime
Unit Family
Reading I Magic of a Full Moon
Reading 11 The“New Father”——No Real Role Reversal
Extended Activities
Function and Structure：Explanation
Practical Reading：Advertisements for Properties
Basic Writing：Unity and Coherence
Additional Vocabulary
Business World
Humor Time
Unit 5 Sightseeing
Reading I Big Fun
Reading 11 Follow Summer Waterfalls
Extended Activities
Function and Structure：Expressions for Sightseeing
Practical Reading：Itinerary
Basic Writing：Paragraph Development
Additional Vocabulary
Business World
Humor Time
Unit 6 Public Relations
Reading I Public Relations
Reading 11 A General Introduction to Publ ic Relations
Extended Activities
Function and Structure：Expressions at a Hotel
Practical Reading：Hotel Brochures
Basic Writing：Telephone Messages
Additional Vocabulary
Business World
Humor Time
Unit 7 Modern Offive
Reading I The Modern Office
ReadingⅡ Rule Number One：Clear That Desk
Extended Activities
Function and Structure：Receiving Guests
Practical Reading：the Communicative Processes
Basic Writing：Notes
Additional Vocabulary
Business World
Humor-rime
Unit 8 Production
Reading I New Process Designs
ReadingⅡThe Two Basic Methods of Production
Extended Activities
Function and Structure：Describing Products
PracticaJ Reading：Production Activities
Basic Writing：Memos
AdditionaJ Vocabulary
Business World
Humor-I-ime
Unit 9 Automobiles
Reading I Oars：On a Road to Nowhere
ReadingⅡ Merging Hand—made Oraftsmanship with World—class
Manufactur ing
Extended ActivitIes
Function and Structure：TraveJ by Car
Practical Reading：Car Ads
Basic Writing：E-mails
Additionaf Vocabulary
Business World
Humor Time
Unit 10 Insmanee
Reading I Types of Insurance
ReadingⅡ Basic Insurance Concepts
Extended Activities
Function and Structure：ConversationaJ Strategies
PracticaJ Reading：Insurance Fbrm
Basic Writing：Fax
Additionaf Vocabulary
Business World
Humor Time
Appendix New Words
AppendixII Expressions
Appendix III Word Study
Appendix IV Special Use