旅游营销英语

Part Ⅰ
　Lesson 1 Marketing and Marketing Mix
营销与营销组合
　Lesson 2 The Nature of Tourism Services
旅游服务的性质特点
　Lesson 3 Product Mix&Product Life Cycle
产品组合和产品生命周期
　Lesson 4 Service Design and Positioning
服务的设计与定位
　Lesson 5 Pricing the Product
产品定价
　Lesson 6 Marketing Control
营销管理
　Lesson 7 SWOT Analysis
SWOT分析法
　Lesson 8 Market Research Tool--Survey and Questionnaire
市场调研工具——调查与问卷
Part Ⅱ
　Lesson 9 Understanding Decision—making Process
了解顾客决策过程
　Lesson 10 Ways of Segmenting the Market
如何细分市场
　Lesson 11 Distribution--Getting Your Product to the Market
如何进行分销
　Lesson 12 Employees--the People Element in Service Delivery
雇员——服务业的人员要素
　Lesson 1 3 Public Relations for Tourism Industry
旅游公共关系
　Lesson 14 Relationship Marketing
关系营销
　Lesson 15 Sales Promotion in Tourism
旅游促销
　Lesson 16 Media Selection in Toufism Advertisement
旅游广告媒体的选择
　Lesson 17 Direct Marketing
直效营销
　Lesson 18 Differentiated Marketing and Niche Marketing
差异性营销和补缺性营销
　Lesson 19 Internet Marketing
网络营销
　Lesson 20 Travel Brochures
旅游宣传册
　Lesson 21 Experiential Marketing
体验式营销
Part Ⅲ
　Lesson 22 Marketing for Theme Parks
主题公园营销
　Lesson 23 Hotel Marketing
饭店营销
　Lesson 24 Database Marketing in Travel Industry
旅游业中的数据库营销
　Lesson 25 Destination Marketing Strategy：Image-making
目的地营销策略——形象塑造
　Lesson 26 Marketing and De-marketing for Eco-tourism
生态旅游营销和反营销
　Lesson 27 Marketing to Luxury Travelers
豪华旅游市场营销
　Lesson 28 Heritage Tourism Marketing
遗产旅游营销
　Lesson 29 Timeshare Marketing
分时度假营销
　Lesson 30 Cross—cultural Tourism Marketing
跨文化旅游营销
　Lesson 31 Marketing for Convention Tourism
会议旅游营销
　Lesson 32 Marketing Festival，Fairs and Special Events
节庆、展会和特别活动营销
　Lesson 33 Marketing Sport Event Sponsorship
体育赛事赞助营销
References
参考书目