实用商务英语综合教程-(高级)

Unit 1　Business Advertising Listening & Speaking　2 　　Advertising New Products Reading　6 　　Intensive Reading: How Marketers Target Kids　6 　　Fast Reading: The History of Advertising　11 Grammar & Usage　16 　　Nominal Clause 名词性从句　16　　 Practical Writing　22 　　Letters of Introduction 介绍信　22 Unit 2　Business Cooperation Listening & Speaking　26 　　Global Business Cooperation Reading　29 　　Intensive Reading: Competition versus Cooperation　29 　　Fast Reading: Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity　34 Grammar & Usage　39 　　Direct Speech and Indirect Speech 直接引语和间接引语　39 Practical Writing　42 　　Letters of Inquiry 咨询信　42 Unit 3　Business Communication Listening & Speaking　46 　　Communication Skills Reading　49 　　Intensive Reading: Why Good Communication Is Important to Business　49 　　Fast Reading: Building Business Communication Bridges　54 Grammar & Usage　58 　　Attributive Clause 定语从句　58 Practical Writing　63 　　Letters of Apology 道歉信　63 Unit 4　Business Negotiation Listening & Speaking　67 　　Negotiating Salaries &Prices Reading　71 　　Intensive Reading: How to Succeed in a Business Negotiation　71 　　Fast Reading: Some Tips in Bargaining　76 Grammar & Usage　79 　　Adverbial Clause 状语从句　79 Practical Writing　84 　　Letters of Thanks 感谢信　84 Unit 5Intercultural Communication Listening & Speaking　87 　　Entertaining a Foreign Client Reading　91 　　Intensive Reading: Stumbling Blocks in Intercultural Communication　91 　　Fast Reading: Improving Intercultural Communication　96 Grammar & Usage　100 　　Subjunctive Mood 虚拟语气　100 Practical Writing　104　 　　Congratulation Letters 祝贺信　104 Unit 6　International Finance Listening & Speaking　108 　　Exchanging & International Financial Organizations Reading　111 　　Intensive Reading: Some Basic Concepts about International Finance　111 　　Fast Reading: International Monetary Relations　116 Grammar & Usage　121 　　Subject-Verb Concord 主谓一致　121 Practical Writing　126 　　Letters of Resignation 辞职信　126 Unit 7World Trade Organization Listening & Speaking　129 　　Impacts of WTO Entry Reading　132 　　Intensive Reading: Principles of the WTO's Trading System　132 　　Fast Reading: Shanghai's WTO Affairs Consultation Center　138 Grammar & Usage　142 　　Stress Sentence Pattern 强调句型　142 Practical Writing　147 　　Manuals and Instructions 说明书　147 Unit 8　Globalization Listening & Speaking　154 　　Impacts of Globalization Reading　157 　　Intensive Reading: Is Globalization on the Retreat in 2011　157 　　Fast Reading: Land of the Rising Sushi　161 Grammar & Usage　164 　　Inversion 倒装句　164 Practical Writing　169 　　Business Report 商务报告　169 Vocabulary　176