综合商务英语-(第2册)

Unit 1 Business Ideas
Text A Cheap and Cheerful
Text B How to Focus on Business Ideas That Create History
Chinese and International Culture Tour
Case Study
Unit 2 Business Shareholders
Text A The Rebirth of Stakeholder Capitalism
Text B Shareholder Democracy
Chinese and International Culture Tour
Case Study
Unit 3 Career Development
Text A Career Development: What Is It and What Factors Influence It
Text B What Is Career Management?
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A Strategic Training Spicing Up Business Results
Text B Build a Tower, Build a Team
Chinese and International Culture Tour
Case Study
Unit 5 Employee Motivation
Text A Understanding Motivation
Text B Essential Skills of Motivation
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Hard Bargain: Lacking Clear American Leadership, the Global Trade Agenda Is Floundering
Text B Why They’re Wrong
Chinese and International Culture Tour
Case Study
Unit 7 Marketing
Text A The Piggly Wiggly Way
Text B Star Wars, Disney and Myth-making
Chinese and International Culture Tour
Case Study
Unit 8 Brands
Text A Why Branding Is Important When It Comes to Marketing
Text B The Product vs. the Brand
Chinese and International Culture Tour
Case Study
Unit 9 Advertising
Text A Selecting Advertising Media
Text B Is Traditional Advertising Dead?
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Imperial Ambitions
Text B The Psychology of Promotion
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-4 (2011?C2014)
TEM-4 (2011）
TEM-4 (2012)
TEM-4 (2013)
TEM-4 (2014)
References