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  • ISBN:9787565136993
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:23cm
  • 页数:23,331页
  • 出版时间:2018-12-01
  • 条形码:9787565136993 ; 978-7-5651-3699-3

本书特色

  本书是当代美国著名媒介批评理论家、社会学家、符号学家阿瑟•诶萨•伯格的新作。作者通过生动风趣的语言表述,将符号学范畴概念运用于社会文化现象的分析诠释与意义解读上,注重理论与实践相结合,立足当今社会的众媒体、流行文化和通俗艺术,融入符号学、语言学、文学、精神分析理论以及社会学等知识,能够激发读者对社会文化现象的深层思考,着力体现了符号学作为方法论的社会价值与效应,说明符号学作为一种研究的方法论,同样可以是理解和阐释日常生活现象,欣赏通俗艺术和揭示传播媒体等的有效途径,从而有助于读者轻松、愉快地掌握符号学理论及相关媒介文化知识。作者还为本书提供了不少有趣又有意味的漫画和图片,不仅对文本起到了补充、说明的作用,也增加了阅读的趣味性。

内容简介

本书是当代美国著名媒介批评理论家、社会学家、符号学家阿瑟?诶萨?伯格的新作。作者通过生动风趣的语言表述,将符号学范畴概念运用于社会文化现象的分析诠释与意义解读上,注重理论与实践相结合,立足当今社会的众媒体、流行文化和通俗艺术,融入符号学、语言学、文学、精神分析理论以及社会学等知识,能够激发读者对社会文化现象的深层思考,着力体现了符号学作为方法论的社会价值与效应,说明符号学作为一种研究的方法论,同样可以是理解和阐释日常生活现象,欣赏通俗艺术和揭示传播媒体等的有效途径,从而有助于读者轻松、愉快地掌握符号学理论及相关媒介文化知识。作者还为本书提供了不少有趣又有意味的漫画和图片,不仅对文本起到了补充、说明的作用,也增加了阅读的趣味性。

目录

Preface to the Series 总序 导读 Preface Acknowledgements Part One Signs in Contemporary Culture: An Introduction to Semiotics Chapter I Definition Hal and Falstaff and the Problem of Honor Chapter 2 How Signs Work Sherlock Holmes: Master Semiotician/Semiologist Chapter 3 Signs, Symbols, and Signals Empire of Signs Chapter 4 Metaphor: Communicating by Analogy Love Is a Game Chapter 5 Metonymy: Communicating by Using Associations Metonymic Aspects of Political Cartoons Chapter 6 Language and Speaking Fashion Chapter 7 Syntagmatic Analysis of Texts Star Wars as a Proppian Fairy Tale Chapter 8 Forms ol sign Eight Hypotheses on the Significance of Digital Watches Chapter 9 Visual Aspects of Signs Postmodern Design Chapter 10 Problems of Signs Pop Goes the Wesselmann Chapter 11 Denotation and Connotation Funny What You Can Find in the Funnies Chapter 12 Imaginary Signs Freud on Dreams Chapter 13 Signs that Lie On Parody Chapter 14 Men's Looks: Signifiers and Life-style Denimizaton Chapter 15 Coherence in Signs Formulas in the Public Arts Chapter 16 Who Uses Signs? Chapter 17 Signs and Identitity Hairstyles as Signs Teeth as Signs Logos and Corporate Identity The Un-cola Country The Onion of Culture Metaphor Chapter 18 Terms Associated with Signs Directorial Signature in Film: A Consideration of Auteur Theory Chapter 19 Signs and Images Photography Chapter 20 No Sign as a Sign The Natural Look: (No Makeup Chapter 21 Signs that Confound: Optical Illusions Arcimboldo Chapter 22 Sign Modifiers Cartooning Chapter 23 Manifest and Latent Meanings in Signs Robinson Crusoe and the Myth of the Self-made Man Chapter 24 Analyzing Signs and Sign Systems (RO)ATS: Reach Out, Reach Out and Touch Someone Chapter 25 Codes Baseball: Threes, Fours, and Exclusion Chapter 26 Characteristics of Codes Foods as Signs Chapter 27 Meaning The Paper Chase VS. The Ratings Game Chapter 28 Roles The Playboy: A Case Study Chapter 29 Ideologies Donald Duck Chapter 30 Culture m8b∞99 Falling off the Map Chapter 31 Spectacles The Super Bowl Part Two Mosaic: A Psycho-semiotic Analysis of Media Popular Culture and Everyday Life in America Introduction: Mosaics Chapter 32 Notes on Everyday Life Chapter 33 Televised Baseball Chapter 34 The Smartphone and the Psyche Chapter 35 E Pluribus Unum Chapter 36 The LED Bulb Chapter 37 Activity Trackers Chapter 38 Black Friday and Consumer Lust Chapter 39 Media Usage in the USA Chapter 40 Department Stores and Cathedrals Chapter 41 Microwave Ovens Chapter 42 The Terminator Chapter 43 Suitcases Chapter 44 Supermarkets Chapter 45 Comic Strips Chapter 46 Brands Chapter 47 Blue Jeans Chapter 48 Jokes Chapter 49 Amazon. com Coda References for Part One References for Part Two A Selected Annotated Bibliography Dictionary of Concepts About the Author
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作者简介

  阿瑟•诶萨•伯格是美国旧金山州立大学的荣誉教授和世界多家大学的客座教授,出版过70多本著作,发表了100多篇文章,长期专注于符号学与媒介批评的学科构建和知识普及。他的《媒介分析技巧》《理解媒介:媒介研究和文化研究的关键文本》《通俗文化媒介和日常生活中的叙事》《涂尔干死了!》等著作,为中国文化与传播学界所熟悉。

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