新媒体营销

前言**章 新媒体概述....................................................................................1**节 认识新媒体...............................................................................................2第二节 新媒体的发展趋势...................................................................................6本章小结.................................................................................................................13练习题.....................................................................................................................13第二章 新媒体营销与运营........................................................................16**节 认识新媒体营销.....................................................................................17第二节 新媒体营销方法与思维.........................................................................21第三节 新媒体运营.............................................................................................25本章小结.................................................................................................................39练习题.....................................................................................................................40第三章 微博营销.....................................................................................42**节 认识微博营销.........................................................................................43第二节 微博营销入口设计.................................................................................50第三节 微博营销推广技巧.................................................................................56第四节 微博营销效果分析.................................................................................59本章小结.................................................................................................................65练习题.....................................................................................................................66第四章 微信营销.....................................................................................69**节 认识微信营销.........................................................................................70第二节 微信朋友圈营销.....................................................................................73第三节 微信群营销.............................................................................................79第四节 微信公众号营销.....................................................................................83本章小结.................................................................................................................89练习题.....................................................................................................................89第五章 短视频营销..................................................................................91**节 认识短视频营销.....................................................................................92第二节 短视频营销模式及创作.........................................................................98第三节 直播营销...............................................................................................106本章小结...............................................................................................................112练习题...................................................................................................................112第六章 自媒体平台营销...........................................................................115**节 认识自媒体平台营销...........................................................................116第二节 自媒体平台内容营销...........................................................................120第三节 今日头条平台.......................................................................................127第四节 百家号.............................................................................................