旅游学概论(第2版普通高等学校十四五规划旅游管理类精品教材)

01

**章旅游与旅游学

Chapter 1Tourism and tourism subject**节旅游定义与相关概念/2

Tourism definition and related concepts第二节旅游及其广义背景/7

Tourism and its general background第三节旅游学研究对象/9

Tourism research object第四节旅游学科框架体系/13

Tourism subject frame system

17

第二章旅游的产生和发展

Chapter 2The emergence and development of tourism**节旅游产生的条件/18

Tourism conditions第二节中世纪欧洲的旅行发展/20

The development of travel in the Middle Ages第三节产业革命后的旅游发展/22

The development of tourism after the Industrial Revolution第四节中国旅游业的发展历程/25

China’s tourism development

31

第三章旅游活动

Chapter 3Tourism activities**节旅游活动的概念/32

The concept of tourism activities第二节旅游活动的类型/35

The type of tourism activities第三节旅游活动的特征/47

The character of tourism activities第四节旅游活动的发展趋势/51

The development trend of tourism activities

58

第四章旅游业

Chapter 4Tourism industry目录 **节旅游业的构成/59

The composition of tourism第二节旅游业的性质与特点/60

The nature and features of the tourism industry第三节旅行社业/62

The travel agency industry第四节旅游住宿/68

Tourist accommodation第五节旅游餐饮/72

Tourism catering第六节旅游交通/75

Tourism traffic第七节旅游景区/77

Scenic spots第八节旅游娱乐/80

Tourism entertainment第九节旅游购物/82

Tourism shopping

87

第五章旅游资源

Chapter 5Tourism resources**节旅游资源的概述/88

The concept of tourism resources

第二节旅游资源分类/90

Tourism resources classification第三节旅游资源调查与评价/98

Tourism resources investigation and evaluation第四节旅游资源开发与保护/100

Tourism resources development and protection

109

第六章旅游产品

Chapter 6Tourism products**节旅游产品概述/110

Tourism product overview第二节旅游产品开发概述/122

Overview of tourism product development第三节旅游线路设计/130

Tourism route design

138

第七章旅游市场

Chapter 7Tourism market**节旅游市场概述/139

Overview of tourism market第二节旅游市场细分/143

Tourism market segmentation第三节全球旅游市场/147

The global tourism market第四节中国旅游市场/150

Chinese tourism market第五节旅游市场营销/153

Tourism marketing

163

第八章旅游形象

Chapter 8Tourism image**节旅游形象的概念及特点/164

The concept and characteristics of tourism image第二节旅游形象定位/166

Tourism image positioning第三节旅游形象设计/168

Tourism image design第四节旅游形象营销/172

Tourism image marketing

183

第九章旅游影响

Chapter 9Tourism impact**节旅游对经济的影响/184

The economic impact of tourism第二节旅游对社会文化的影响/190

The influence of social culture of tourism第三节旅游的环境影响/195

The environmental impact of tourism第四节旅游可持续发展/198

Tourism sustainable development

206

第十章旅游行业组织

Chapter 10Tourism organizations**节旅游组织及其职能/207

Tourism organizations and their functions第二节国际旅游组织/209

The international tourism organization第三节我国旅游组织/214

Tourism organization in China第四节旅游政策/220

Tourism policy

226

第十一章旅游行业管理

Chapter 11Travel industry management**节旅游行业管理概述/227

Overview of travel industry management第二节旅游信息化管理/229

Tourism information management第三节旅游标准化管理/232

Tourism standardization management第四节旅游行业管理体制/235

Travel industry management system

239

第十二章旅游政策法规

Chapter 12Tourism policies and regulations**节旅游政策与法规概述/240

Overview of tourism policies and regulations第二节解读《旅游法》/244

Analysis of “tourism law”第三节旅行社法规/247

Travel agency regulations第四节导游人员法规/250

Rules and regulations of tour guides第五节旅游饭店法规/252

Hotel regulations第六节旅游安全法规/254

Tourism safety regulations第七节旅游者合法权益保护法规/257

Tourists’ legitimate rights and interests protection law

262

第十三章旅游发展模式与趋势

Chapter 13Tourism development modes and trends**节旅游发展模式/263

Tourism development modes第二节世界旅游发展趋势/265

The development tendency of the world tourism第三节中国旅游发展趋势/268

China’s tourism development tendency

275

第十四章旅游行业前沿

Chapter 14Forefront of tourism industry**节全域旅游/276

Global tourism第二节智慧旅游/280

Smart tourism第三节低碳旅游/282

Low carbon tourism第四节文明旅游/286

Civilized tourism第五节红色旅游/289

Red tourism

295

参考文献

References



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