大学生进阶职场一本通(本科教材)

目录 项目一 打造企业精英·······································1 项目简介·······················································1 任务一：探究企业管理制度·······································2 一、初识企业管理制度概念····································2 二、企业管理制度大全········································6 任务二：解析企业人力资源管理···································6 一、薪酬管理················································6 二、绩效管理················································10 任务三：精进自我管理··········································13 一、自媒体能力···············································14 二、责任与担当················································17 三、领导力···················································20 项目总结·······················································26 项目二 我的职场华丽转身···································27 项目简介······················································27 任务一：职业生涯重新定位······································28 一、职业路径···············································29 二、重新评估自己的职业路径··································30 三、应届毕业生职前建议·····································33 任务二：职场升迁中的心理准备··································34 一、职场升迁中调整自己心态的方法···························35 二、猴子管理理论···········································35 三、应对策略···············································36 项目总结······················································37 项目三 下一站：全新开始···································39 项目简介·····················································39 任务一：找准求职目标·········································41 一、调整就业心态··········································41 二、正确了解各岗位的优势劣势······························42 任务二：获取就业信息·········································46 任务三：简历的撰写···········································49 一、简历的基本构成要素····································50 二、简历的三大类型········································51 三、简历加分的诀窍········································52 任务四：面试 巧心思·······································58 一、面试前的准备···········································58 二、面试中的应对···········································61 三、面试收尾工作···········································66 项目总结······················································67 项目四 保障就业权益······································69 项目简介····················································69 任务一：甄别就业陷阱··········································71 一、就业常见陷阱··········································71 二、就业陷阱案例分析······································73 任务二：保障合法权益·········································75 一、劳动合同···············································75 二、劳动争议的处理·········································77 项目总结·····················································81 项目五 职场不停歇············································83 项目简介······················································83 任务一：顺利通过试用期········································85 一、初入职场常见问题·······································85 二、职场常见问题应对策略···································87 任务二：培养良好的工作习惯····································91 任务三：避开职场潜规则·········································96 一、借助小差错，建立亲和力·································97 二、双赢思维，远离角斗场···································98 三、懂得“看脸色”··········································98 四、不要做坏情绪的传递者···································99 项目总结······················································102 项目六 敢闯会闯··············································103 项目简介····················································103 任务一：做好创业准备········································106 一、大学生创业概述········································106 二、创业精神···············································113 三、“互联网+”时代的你·····································121 任务二：捕捉创业机会·········································126 一、创业构想···············································126 二、识别创业机会···········································130 任务三：设计创业意愿·········································133 项目总结····················································135 项目七 创意用在线 ··········································137 项目简介···················································137 任务一：发掘品类创新·······································139 一、什么是品类创新·······································139 二、开创新品类············································140 三、专利申请·············································144 任务二：实现品类营销·······································147 一、什么是营销···········································148 二、营销三要素············································149 三、营销“读心术”·········································150 四、营销计划·············································153 项目总结···················································157 项目八 创业大赛实训·······································159 项目简介·····················································159 任务一：结构商业模式画布····································161 一、经典商业模式画布·······································161 二、精益创业画布···········································163 三、战略示意图·············································167 任务二：分析资本运作··········································168 一、融资··················································168 二、资本效应···············································172 三、项目投资计划书········································176 任务三：感受双创大赛········································179 一、大学生双创大赛详解·····································179 二、大学生双创大赛路演·····································187 三、大学生双创大赛评价阶段·································189 四、大学生双床大赛项目及成果展示···························190 项目总结······················································192