包邮实用电子商务教程(英文)

Chapter 1 Introduction to E-commerce 1.1 Overview of E-commerce Technology 1.2 Architectural Framework of E-commerce 1.3 The Classification of E-commerce Applications 1.4 E-commerce Work Pattern References Exercises Chapter 2 E-commerce Platforms 2.1 Overview of E-commerce Platform 2.2 Online Marketplace 2.3 Major Online Marketplaces in China 2.4 Procedures of Opening an Online Store References Exercises Chapter 3 E-commerce Marketing and Online Promotion 3.1 Overview of E-commerce Marketing 3.2 Electronic Marketing Theories 3.3 Electronic Marketing( E-marketing) Activities 3.4 Online Promotion 3.5 Online Advertising Methods References Exercises Chapter 4 Electronic Payment 4.1 Traditional Payment Methods 4.2 Electronic Payment Methods 4.3 E-payment Systems 4.4 Third-Party Payment 4.5 Mobile Payment References Exercises Chapter 5 E-commerce Logistics 5. 1 Overview of Logistics 5.2 E-commerce Logistics 5.3 Cross-border E-commerce Logistics Mode References Exercises Chapter 6 E-commerce Customer Service 6. 1 Overview of E-commerce Customer Service 6.2 Pre-sales Service of E-commerce 6.3 After-sales Service of E-commerce 6.4 E-commerce Customer Service Agents References Exercises Chapter 7 Security Management of E-commerce 7.1 Analysis of the Risks and Administration in Network Transactions 7. 2 Client Authentication Technology 7.3 Preventing Intrusion by Hackers 7.4 The Safety Management System of the Network Trading References Exercises Chapter 8 Legal Issues of E-commerce 8.1 Legal Protection of E-commerce Transaction Security 8.2 E-commerce Law References Exercises