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  • ISBN:7308038432
  • 装帧:简裝本
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:310
  • 出版时间:2004-08-01
  • 条形码:9787308038430 ; 978-7-308-03843-0

内容简介

本书是供本科生和研究生使用的英文读本,书中比较系统、全面地介绍了跨文化交流及其相关问题,并提供大量实际案例分析。

目录

1 Communicating in Global Village
Preview Questions
Text A:What Is Intercultural Communication
Text B:The Era of Intercultural Communication
Cases for Discussion
Readings for Further
1 Discovering Problems in Intercultural Communication
2 Communicating Across Cultures in Today's World
Summary
2 Communication
Preview Questions
Text A:A Wide-Angle View of Communication
Text B:Defining Communication
Cases for Discussion
Readings for Further Study
1 Understanding Aspects of Communication
2 Communication and Its Characteristics
Summary
3 Culture
Preview Questions
Text A:What Is Culture
Text B:Culture and Communication:The Crucial Link
Cases for Discussion
Readings for Further Study
……
4 Cultural Differences
5 Culture and Language
6 Culture and Verbal Communication
7 Culture and Nonverbal Communication
8 Time and Culture
9 Space and Culture
10 Generation Gap in Communication
11 Gender Differences in Communication
12 Culture and International Business
13 Intercultural Perception
14 Culture Shock and Adaptation
15 Achieving Intercultural Understanding
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