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成功职业生涯的自我营销

包邮成功职业生涯的自我营销

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  • ISBN:9787561532836
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:341
  • 出版时间:2009-07-01
  • 条形码:9787561532836 ; 978-7-5615-3283-6

本书特色

作者简介
dr.ken johnson is an american who has grown up in miami, brazil and argentina. he received his bachelor degree from emory university (atlanta), and his masters and doctorate degrees from tulane university (new orleans). he has traveled to 22 countries and has taught economics, politics, international relations, business and career management. he has also done consulting for price waterhouse coopers and directed job placement program for students in kentucky and ohio. he currently lives in xiamen, china, where he teaches business and career management for the keuka college china program at its four partner schools: jimei university, tianjin university of science and technology, yunnan university of economics and finance, and wenzhou university. he has given numerous speeches at several chinese universities about career planning and has also participated in career planning work'shops and seminars.

内容简介

this book is designed especially for anyone who finds themself in any one or more of thefollowing situations: are university students and want to get the most suitable job when they graduate; recent graduates who have been working less than five years; those who want to use english to enhance their opportunities and add value to their careers; anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; students and recent graduates who find themselves without direction in their future; anyone who wants to compete more effectively and promote their careers faster.

目录

preface
introduction
part 1:self-marketing for career success: how to win the job competition in china
 chapter 1 : a new way of thinking
  old thinking about jobs and careers
  the job competition crisis
  new problems need new thinking
  new thinking, new choices
  new thinking about career
  managing your career with self-marketing
 chapter 2 : self-marketing
  the art of war
  your career, your business
  applying marketing concepts to your career
  the 5ps of marketing
  fortune in your future
  innovation
  branding
  competitive advantage
 career portfolio. your personal marketing plan
 chapter 3 : preduct
  who are you?
  self-assessment:discovering your product value
  what employers want:the whole person
  the whole person:the concept of multiple intelligences
   multiple talents and career choice
  skills employers want
   people skills
   thinking skills
   task skills
   technical skills employers want
  experience employers want
   school experience
   part-time jobs
   volunteer experience
   internships & social practices
   personal achievement and personal hardships
 education employers want
  character employers want
   positive attitude
   self-confidence
   honest & ethical
   responsible
   loyal
   ability to work under pressure
   willing to learn
   flexible
  interests employers want
 values employers want
 chapter 4 : positionging
  positioning
   positioning yourself in the job market
  creating a personal brand.dare to be different!
   how to create a personal brand?
   self-introduction. communicating your brand
  finding your career direction
  personal mission statement.finding your passion & purpose
   how to write a personal mission statement
  identifying your target market
   positioning according to your major
  informational interviewing
  researching information about careers
  developing your personal strategic plan
  swot analysis
  swot matrix
   writing your personal strategic plan
 chapter 5 : price
 chapter 6 : promotion
 chapter 7 : placement
 chapter 8:career management for life
 conelusion..self-marketing for life-long career success
part 2. career portfolio workbook
 part 1 :talents and skills
 part 2 : experience assessment
 part 3 : education assessment
 part 4 : character assessment
 part 5 : interests assessment
 part 6 : values
appendix i : career portfolio
appendix ii :internet career & job resources
references
展开全部

节选

《成功职业生涯的自我营销(英文版)》内容为:This book is designed especially for anyone who finds themself in any one or more of the following situations:Are university students and want to get the most suitable job when they graduate;Recent graduates who have been working less than five years;Those who want to use English to enhance their opportunities and add value to their careers;Anyone who wants to improve practical career skills such as interviewing, resume- writing, and job search strategies;Students and recent graduates who find themselves without direction in their future;Anyone who wants to compete more effectively and promote their careers faster.

作者简介

Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.

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