现代商务英语综合教程-第3册-附赠光盘

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作者：吕海彬

出版社：中国人民大学出版社

本类榜单：外语

分类：外语 > 行业/职业英语 > 商务英语

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ISBN：9787300127538
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：203页
出版时间：2010-10-01
条形码：9787300127538 ; 978-7-300-12753-8

本书特色

《现代商务英语综合教程(第3册)》是由中国人民大学出版社出版的。

内容简介

本书按照剑桥商务英语教材的理念编写，使学生在完成学习后，可参加BEC相应级别的考试。

chapter 1 retailing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 2 franchising background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapteb 3 advertising background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 4 marketing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 5 business negotiations background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 6 logistics background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 7 outsourcing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 8 quality control background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 9 company performance background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 10 customer service background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 11 crisis management background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 12 entrepreneurs background case listening reading structure vocabulary comprehension translation speaking writing additional reading

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节选

《现代商务英语综合教程(第3册)》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。

相关资料

插图：Adjustment refusals are a special type of refused request. Sometimes afterconsidering a customer's claim, you may determine that an adjustment cannot begranted. In this case, you must say no, but saying no is not the only purpose of lettersdenying adjustments. They are also used to rebuild customer goodwill, although thismay be a difficult task.When writing letters denying adjustment, you must use the indirect approachthrough the letter.In the beginning paragraph, never start your letter with the bad news; usea friendly opening buffer. Since this message is a response to one the reader hassent, you also acknowledge this message. You can do it by a date reference early inthe message, or you can do it with words that clearly show you are writing aboutthespecific situation. Assure the customer that the request is appreciated and hasreceived individual consideration.In the second paragraph, you have to present the explanation before thedecision. Stress what can be done and emphasize your purpose——to be fair to allcustomers. Don't blame and don't argue. One good way of setting up your reasoningis to begin on a point of common agreement and then to explain how the caseat hand is an exception. Another strategy is to build the case that the claim foradjustment goes beyond what can reasonably be expected. It is the logical result togive your refusal after your explanation. The wording should be clear and positive. Inthis part, you must avoid unfriendly and negative expressions.In the closing paragraph, you should end the bad-news message with someappropriate, positive comment not directly related to the situation involved. Youcould write about new products or services, industry news, or such. Neither negativeapologies nor words that recall the problem are appropriate here.

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