商务英语教程:第一册

编写说明Unit 1 Interview I．Lead in：How to Ace a Job Interview II．Listening：About Interviewm．Oral-speaking：About Interview。 IV．Reading：Passage A：The Interview as a Method of Assessment Passage B：Tips of How to Prepare Your Interview V．Writing：ResumeVI．Job SkillUnit 2 CompanyI．Lead in：How to Introduce Your CompanyII．Listening：About CompanyⅢ．Oral-speaking：About CompanyIV．Reading：Passage A：Haier Group Passage B：VolkswagenmInternational Auto Group of VictoryV．Writing：Cover LetterVI．Job SkillUnit 3 Business Reception and TravelingI．Lead in：Business Reception Tips II．Listening：About Business Reception and Traveling Ⅲ．Oral．speaking：About Business Reception and Traveling IV．Reading：Passage A：Having Lunch with Buffett Passage B：Pearl of the OrientmHong KongV．Writing：Invitation LetterVI．Job Skills Unit 4 Management I．Lead in：McDonaldS 24-7 Turnaround II．Listening：About ManagementⅢ．Oral—speaking：About ManagementIV．Reading：Passage A：Training in McDonaldS Restaurants Passage B：A Ha
h Lesson V．Writing：Letter of Thanks and Apology VI．Job SkillsUnit 5 Products I．Lead in：To Get to Know Various Kinds of ProductsⅡ．Listening：About Products Ⅲ．Oral．speaking：About ProductsIV．Reading：Passage A：Sale of the Barbie Dream Passage B：The Economic Profit of Bandit PhonesV．Writing：Business E-mailVI．Job SkillsUnit 6 Business AdvertisingI．Lead in：How to Develop Effective AdvertisingII．Listening：About Business AdvertisingⅢ．Oral—speaking：About Business AdvertisingIV．Reading：Passage A：The Roles of Advertising Passage B：Nike--Just Do ItV．Writing：Product AdvertisementVI．Job SkillsUnit 7 Marketing I．Lead in：How to Use the Right Marketing Mix to Reach the Target Custome
II．Listening：About Marketing Ⅲ．Oral—speaking：About Marketing IV．Reading：Passage A：How to Reenergize Starbucks Passage B：Why Could Paneras Restaurants Thrive in the DownturnV．Writing：Letter of InquiryVI．Job SkillsUnit 8 NegotiationI．Lead in：Negotiation TipsII．Listening：About NegotiationⅢ．Oral-speaking：About NegotiationIV．Reading：Passage A：Selling Water for China Passage B：Negotiation Approaches and ProcessV．Writing：Memo and MinutesVI．Job SkillsUnit 9 RetailingI．Lead in：Useful Sentences for Greeting Custome
II．Listening：About RetailingⅢ．Oral—speaking：About RetailingIV．Reading：Passage A：Carrefour--World Largest Food Retailer Passage B：The Power of Retail On．1ineV．Writing：Notes and MessageⅥ．Job SkillsUnit 10 Customer ServiceI．Lead in：How to Provide Good Customer ServiceII．Listening：About Customer Service Ⅲ．Oral-speaking：About Customer ServiceIV．Reading：Passage A：The Customer is Always Right Passage B：Employees are Also My GodV．Writing：Adjustment Lette
VI．Job SkillsUnit 11 Cooperation and MergerI．Lead in：How to Value a BusinessII．Listening：About Cooperation and MergerⅢ．Oral—speaking：About Cooperation and MergerIV．Reading：Passage A：Microsoft&Yahoo!Finally Reach a Deal Passage B：Bank of America Acquires Merrill LynchV．Writing：FaxVI．J0b SkillUnit 12 Hottest Business ModelI．Lead in：Keys to Successful Business ModelII．Listening：About Hottest Business ModelⅢ．Oral-speaking：About Hottest Business Model