包邮商贸流通中农资顾客的购买渠道选择研究

List of FormulasList of TablesList of Figures绪论Chapter 1 IntroductionBackgroundMarketingchannel managementDevelopmentof marketing channelSituation of Chinese marketing channelResearch Gap and QuestionsPotential ContributionsStudy OutlineChapter 2 Development of Direct Marketing ChannelBackgroundLiterature Review： Direct Marketing ChannelHongfu's CaseAbout HongfuThe initial trial of HongfuDirect effects of new channel developmentEstimation ofthe Entire Market EffectsMethodDataAnalysis andresultsConclusion and DiscussionChapter 3 Impact of Relationship Quality on Customer ChannelChoiceBackgroundLiterature ReviewThe relationshipqualityCustomer loyalty and relationship valueCustomer loyaltyCustomer relationship valueThe customer channel choiceResearch Modeland HypothesesRQ and customer loyaltyRQ and customer relationship valueOutcome of RQ and customer channel choiceCustomer loyalty and channel choiceRelationship value and channel choiceRQ and customer channel choice…… Chapter 4 Impact of Pursuing Goals on Customer Channel Choice PreferenceChapter 5 ConclusionsReferenceAppendix AAppendix BAppendix C