商务英语综合教程·第3册

Unit 1 Business Meetings
Reading 1 How to Attend a Meeting
Reading 2 Winning Business Meetings
Extension
Supplementary Reading
Unit 2 Secret to Sueccess
Reading 1 Are You an EntrepreneuR？
Reading 2 Make Money by Thinking the Unthinkable
Extension
Supplementary Reading
Unit 3 Marketing Strategies
Reading 1 When Tt's Smarter to Be Second to Market
Reading 2 Technology-driven Marketing
Extension
Supplementary Reading
Unit 4 Competition
Reading 1 The Invisible Fist
Reading 2 Morals in the Rat Race
Extension
Supplementary Reading
Unit 5 Investment
Reading 1 Going for the Gold
Reading 2 King of Bond
Extension
Supplementary Reading
Unit 6 Banking
Unit 7 Media and Entertainment
Unit 8 Services
Unit 9 Business Etheics
Unit 10 Intellectual Property
Unit 11 E-commerce
Unit 12 Customers
Appendix Ⅰ
Appendix Ⅱ