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  • ISBN:9787030173652
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:暂无
  • 出版时间:2018-12-01
  • 条形码:9787030173652 ; 978-7-03-017365-2

内容简介

  《商务英语》共分为15个单元,内容包括国际商务的主要活动和环节。每单元由听、说、读、写、词汇与注释、语言重点、练习和词汇扩展几部分组成。练习按以学生为中心的教学模式编写,包括对话、讨论、演讲、中译英及角色扮演等。每单元的听、说、读、写有机结合,突出口语交际能力的培养。学生通过真实模拟商务活动的实践,既获得了语言技能的提升,又学到了商务知识,同时还提高了商务沟通能力及业务能力。
  《商务英语》可用作高校英语、经贸及电子商务等专业的专业英语教材,也可用作国际商务师、外销员等专业人员职业资格考试的备考用书,对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语指导书籍。

目录

Unit 1 Applying for a Job
1.1 Listening Task
1.2 Speaking Task
1.3 Reading Task
1.4 Writing Task
1.5 Vocabulary & Notes 1.6 Language Focus 1.7 Follow-up Practice
1.8 Vocabulary Extension

Unit 2 Companies 2.1 Listening Task
2.1 Speaking Task
2.3 Reading Task
2.4 Writing Task
2.5 Vocabulary & Notes 2.6 Language Focus 2.7 Follow-up Practice
2.8 Vocabulary Extension

Unit 3 Business Calls3.1 Listening Task
3.2 Speaking Task
3.3 Reading Task
3.4 Writing Task
3.5 Vocabulary & Notes 3.6 Language Focus 3.7 Follow-up Practice
3.8 Vocabulary Extension

Unit 4 Business Travel
4.1 Listening Task
4.2 Speaking Task
4.3 Reading Task
4.4 Writing Task
4.5 Vocabulary & Notes 4.6 Language Focus 4.7 Follow-up Practice
4.8 Vocabulary Extension

Unit 5 Business Meetings 5.1 Listening Task
5.2 Speaking Task
5.3 Reading Task
5.4 Writing Task
5.5 Vocabulary & Notes 5.6 Language Focus 5.7 Follow-up Practice
5.8 Vocabulary Extension

Unit 6 Business Presentations 6.1 Listening Task
6.2 Speaking Task
6.3 Reading Task
6.4 Writing Task
6.5 Vocabulary & Notes 6.6 Language Focus 6.7 Follow-up Practice
6.8 Vocabulary Extension

Unit 7 Establishing Business Relations 7.1 Listening Task
7.2 Speaking Task
7.3 Reading Task
7.4 Writing Task
7.5 Vocabulary & Notes 7.6 Language Focus 7.7 Follow-up Practice
7.8 Vocabulary Extension

Unit 8 Enquiries and Offers 8.1 Listening Task
8.2 Speaking Task
8.3 Reading Task
8.4 Writing Task
8.5 Vocabulary & Notes 8.6 Language Focus 8.7 Follow-up Practice
8.8 Vocabulary Extension

Unit 9 Negotiating the Price
9.1 Listening Task
9.2 Speaking Task
9.3 Reading Task
9.4 Writing Task
9.5 Vocabulary & Notes 9.6 Language Focus 9.7 Follow-up Practice
9.8 Vocabulary Extension

Unit 10 Terms of Payment
10.1 Listening Task
10.2 Speaking Task
10.3 Reading Task
10.4 Writing Task
10.5 Vocabulary & Notes 10.6 Language Focus 10.7 Follow-up Practice
10.8 Vocabulary Extension

Unit 11 Packing and Shipping
11.1 Listening Task
11.2 Speaking Task
11.3 Reading Task
11.4 Writing Task
11.5 Vocabulary & Notes 11.6 Language Focus 11.7 Follow-up Practice
11.8 Vocabulary Extension

Unit 12 Complaints and Adjustments 12.1 Listening Task
12.2 Speaking Task
12.3 Reading Task
12.4 Writing Task
12.5 Vocabulary & Notes 12.6 Language Focus 12.7 Follow-up Practice
12.8 Vocabulary Extension

Unit 13 Marketing and Sales 13.1 Listening Task
13.2 Speaking Task
13.3 Reading Task
13.4 Writing Task
13.5 Vocabulary & Notes 13.6 Language Focus 13.7 Follow-up Practice
13.8 Vocabulary Extension

Unit 14 Going Global
14.1 Listening Task
14.2 Speaking Task
14.3 Reading Task
14.4 Writing Task
14.5 Vocabulary & Notes 14.6 Language Focus 14.7 Follow-up Practice
14.8 Vocabulary Extension

Unit 15 E-commerce
15.1 Listening Task
15.2 Speaking Task
15.3 Reading Task
15.4 Writing Task
15.5 Vocabulary & Notes 15.6 Language Focus 15.7 Follow-up Practice
15.8 Vocabulary Extension

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