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- ISBN:9787569052695
- 装帧:一般轻型纸
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:115
- 出版时间:2022-02-01
- 条形码:9787569052695 ; 978-7-5690-5269-5
内容简介
本书是面向英语专业及大学英语学生的英语口语教程,教材建设结合当前英语专业教学目标和培养目标调整的时代背景与主流趋势,在强调专业教学与时代接轨、与职业需求接轨、向应用型创新型过渡的同时,探索如何培养具有靠前视野、英美文化素养、扎实的英语基础、创新精神、较强的社会工作能力的创新应用型英语人才。通过该教材的学习,使学生了解和掌握商务活动背景知识,能流利与外商谈论日常及一般商务话题。在实训过程中,尽可能模拟各类商务活动场景,发挥学生的主观能动性,充分锻炼学生的英语口头表达和商务应变能力,同时,该课程利用相关商务礼仪文化知识,提高学生的英语文化素养。
目录
Unit 1 Business Interview
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self—assessment
Unit 2 Office Work
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After—class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 3 Client Reception
1.Background Information
2.Learning Objectives
3 Sentences in FOCUS
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 4 Business Dinner
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After:class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 5 Business Travel
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 6 Products and Marketing
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
6.Reinforcement Exercises
7.Afte—ass Assignme!nt
8.cultural sal
9.Vocabulary Development
10.seIf—assessment
Unit 7 Business Meetings
1.Background Informati
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.Afterclass Assignment
8.Cultural SaIon
9. Vocabulary Development
10.Seif—assessment
APPENDIX
Unit 1 Business Interview
Unit 2 Office Work
Unit 3 Client Reception
Unit 4 Business Dinner
Unit 5 Business Travel
Unit 6 Products and Marketing
Unit 7 Business Meetings
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self—assessment
Unit 2 Office Work
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After—class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 3 Client Reception
1.Background Information
2.Learning Objectives
3 Sentences in FOCUS
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 4 Business Dinner
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After:class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 5 Business Travel
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.After-class Assignment
8.Cultural Salon
9.Vocabulary Development
10.Self-assessment
Unit 6 Products and Marketing
1.Background Information
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
6.Reinforcement Exercises
7.Afte—ass Assignme!nt
8.cultural sal
9.Vocabulary Development
10.seIf—assessment
Unit 7 Business Meetings
1.Background Informati
2.Learning Objectives
3.Sentences in Focus
4.Dialogues
5.Case Study
6.Reinforcement Exercises
7.Afterclass Assignment
8.Cultural SaIon
9. Vocabulary Development
10.Seif—assessment
APPENDIX
Unit 1 Business Interview
Unit 2 Office Work
Unit 3 Client Reception
Unit 4 Business Dinner
Unit 5 Business Travel
Unit 6 Products and Marketing
Unit 7 Business Meetings
展开全部
作者简介
高伟,宜宾学院讲师,硕士研究生。公开发表科研学术论文12篇, 主持教育部产学研合同育人项目1项,主持四川省教育厅科研项目1项,主持宜宾学院校级重点专项项目1项,主持宜宾学院本科教学工程项目1项,参研校级创新应用示范课程1项,参研校级课程思政课程1项。获宜宾学院青年教师教学竞赛2等奖,教师课堂创新奖,双创先进个人等。
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