农产品供应链协同机制研究

第1章 导 论

1．1 研究的背景和意义···························································· 2

1．1．1 研究背景································································ 2

1．1．2 研究意义································································ 4

1．2 国内外相关研究文献综述··················································· 5

1．2．1 “农户＋公司”组织形式的相关研究文献综述······················ 5

1．2．2 供应链协同国内外相关研究综述····································· 8

1．2．3 供应链协同机制国内外相关研究综述······························15

1．2．4 研究述评·······························································18

1．3 研究的主要内容及路径·····················································21

1．4 研究方法·······································································23

1．5 研究的可能创新及不足之处···············································24

1．5．1 创新之处·······························································24

1．5．2 不足之处·······························································25

第2章 概念界定与理论简介

2．1 概念界定·······································································28

2．1．1 供应链和农产品供应链···············································28

2．1．2 供应链协同和供应链协同机制······································29

2．1．3 供应链收益与风险分配机制·········································30

2．1．4 供应链信息共享·······················································30

2．1．5 供应链信任····························································30

2．2 基础理论简介·································································31

2．2．1 供应链管理理论·······················································31

2．2．2 供应链协同理论·······················································34

2．2．3 灰博弈理论····························································36

第3章 农产品供应链协同的现实需求分析

3．1 我国农产品供应链的基本运行模式······································40

3．1．1 以农产品批发市场为核心组织的农产品供应链···················40

3．1．2 以农产品加工企业为核心组织的农产品供应链···················41

3．1．3 以零售企业为核心组织的农产品供应链 ···························41

3．1．4 以农产品物流中心为核心组织的农产品供应链···················42

3．2 我国农产品物流效率的估测与分析······································43

3．2．1 理论分析与研究设计·················································43

3．2．2 数据与变量····························································45

3．2．3 实证研究与分析·······················································48

3．3 基于信息熵理论的我国农产品供应链运作模式分析与评价········53

3．3．1 农产品供应链中的信息熵············································53

3．3．2 我国农产品供应链中的信息流运作模式···························55

3．3．3 我国农产品供应链主要运作模式分析与评价······················57

3．4 农产品供应链协同的现实需求············································59

3．4．1 农产品供应链协同的影响因素······································59

3．4．2 不同交易条件下供应链协同价值的比较模型······················64

3．5 本章小结·······································································68

第4章 农产品供应链协同的收益风险分配机制研究

4．1 产品专用性差异下农产品供应链灰博弈模型的构建与分析········70

4．1．1 模型的基本假设·······················································70

4．1．2 模型构建·······························································71

4．1．3 模型分析·······························································72

4．1．4 农产品供应链协同机制的案例分析·································77

4．2 基于期权+ 保险的农产品供应链协同机制分析·······················81

4．2．1 农产品期权和农业保险···············································81

4．2．2 基于“期权+ 保险”的农产品供应链协同灰博弈模型

构建与分析····························································84

4．3 本章小结·······································································91

第5章 农产品供应链协同的信任机制研究

5．1 信任的定义及特征···························································94

5．1．1 信任的定义····························································94

5．1．2 信任的特征····························································96

5．2 农产品供应链协同管理中影响信任的因素·····························97

5．3 基于信任的农产品供应链协同机制模型的构建与分析··············99

5．3．1 模型分析框架·························································99

5．3．2 问题假设与模型构建··············································· 101

5．3．3 问题分析····························································· 106

5．3．4 结论·································································· 111

5．4 本章小结····································································· 111

第6章 农产品供应链协同的信息共享机制研究

6．1 信息共享的技术基础······················································ 114

6．2 信息共享的层级与模式··················································· 114

6．2．1 信息共享的层级····················································· 114

6．2．2 信息共享的模式····················································· 119

6．3 农产品供应链协同中的信息共享机制分析··························· 123

6．3．1 农产品供应链协同中信息共享主体的合作行为分析············ 123

6．3．2 农产品供应链协同中信息共享激励机制的概念模型············ 125

6．3．3 农产品供应链协同中的信息共享激励机制模型················· 126

6．4 本章小结····································································· 139

第7章 农产品供应链协同机制的关系传递与融合分析

7．1 收益风险合理分配是农产品供应链协同的动因····················· 142

7．1．1 降低交易成本，合理分配收益···································· 142

7．1．2 合理处置经营风险，稳定供应链运行···························· 143

7．1．3 追求规模效应，提高整体绩效···································· 145

7．2 信任是农产品供应链协同的基础······································· 145

7．3 信息共享是农产品供应链协同的技术关键··························· 147

7．4 农产品供应链协同机制的关系传递与融合模型····················· 149

7．4．1 供应链协同管理的层次············································· 149

7．4．2 基于协同管理层次的农产品供应链协同机制···················· 150

7．4．3 农产品供应链协同机制的关系传递与融合过程分析············ 151

7．5 本章小结····································································· 153

第8章 主要结论、建议及展望

8．1 主要结论····································································· 156

8．1．1 从信息熵视角优选合理高效的农产品供应链运作模式，

从协同价值的比较中印证农产品供应链协同的现实需求······ 156

8．1．2 合理高效的利润和风险分配机制是保持供应链协同稳定态、

提高农产品供应链整体竞争能力的核心和动因················· 156

8．1．3 信任机制是维系节点成员间合作效能与存续的重要机制，

适当条件下的信任是一种进化稳定策略，供应链可以通过

学习机制实现协同利益············································· 157

8．1．4 信息技术和供应链组织结构模式是农产品供应链信息共享的

外在制约条件，信息共享收益和风险管控是实现农产品供应链

协同机制的内在动因··············································· 157

8．1．5 实现农产品供应链整体收益和运作效率的同步优化需要

利益风险合理分配、信息共享及信任协调三种协同机制

协调一致、互动配合··············································· 158

8．2 政策建议····································································· 159

8．2．1 创新和优化农产品供应链运作模式，提高农产品物流的

技术效率····························································· 159

8．2．2 实现农产品供应链协同稳定发展，“奖罚并用”是合理

有效的协同激励和约束机制，期权和保险是有效的风险

规避和损失补偿机制··············································· 160

8．2．3 信任机制的建立和完善需要利益激励、制度约束、情感

维系、信誉重视以及技术支持···································· 160

8．2．4 加强农产品供应链信息共享的激励设计和显示，构建高效

有序的资金保障、组织保障以及技术保障环境················· 161

8．2．5 定位链中主体的地位，发挥链中成员本体的职能··············· 162

8．3 研究展望····································································· 163

参考文献············································································ 164

致 谢··············································································· 178