跨文化商务交际

Chapter 1 Culture， Communication， Intercultural Communication Culture Communication Intercultural Communication Summary Exercises Case Study： To Be Direct or Not Further Reading： Cultural Differences Chapter 2 Communication Between Cultures： Verbal Communication Verbal Communication Oral Communication Written Communication Summary Exercises Case Study： The Problem of Using the Local Language Further Reading： Practice in Telephone Sales Chapter 3 Communication Between Cultures： Nonverbal Communication Nonverbal Communication Kinesics Space and Distance Summary Exercises Case Study： How Can You Still Smile? Further Reading： Features of Kinesics Chapter 4 Contrasting Cultural Values Cultural Values Cultural Dimensions Summary Exercises Case Study： Hand in the Report in 15 Days Further Reading： Cultural Values in International Business Chapter 5 Culture Shock in International Communication Feelings of Culture Shock Stages of Culture Shock Symptoms of Culture Shock Curing Culture Shock High-context and Low-context Cultures Summary Exercises Case Study： Are the Problems Right There or Not? Further Reading： Culture Clash Chapter 6 Business Etiquette and Social Customs Introductions and Greetings Handshaking and Exchanging Business Cards Dressing and Dining Social Customs Gift Giving and Receiving Humor， Superstitions and Taboos Summary Exercises Case Study： What Caused the Conflict? Further Reading： \"Going Dutch\" Versus \"Chinese Hospitality\" Chapter 7 Business Negotiation Across Cultures Communication in Negotiation The Influence of Cultural Differences on Negotiation Negotiation Strategies Physical Context of Negotiation Phases of Negotiation Summary Exercises Case Study： Why Didn't the American Manager Explain Directly? Further Reading： Factors that Influence International Business Negotiation Chapter 8 Intercultural Management Cultural Factors in International Business Management Corporate Culture Development of Teamwork Strategies for International Marketers Summary Exercises Case Study： GE's Informality Further Reading： Team Building Key to Exercises Bibliography