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跨境电商物流供应链的管理和优化(中英文)

跨境电商物流供应链的管理和优化(中英文)

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  • ISBN:9787513090452
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:暂无
  • 出版时间:2024-04-01
  • 条形码:9787513090452 ; 978-7-5130-9045-2

内容简介

跨境电商物流供应链的发展关系到跨境电商产业的发展,关系到我国对外贸易的顺利发展,进而影响到我国的双循环战略和中国经济的顺利发展。国际政治、经济、社会形势的大局下,中国在物流和供应链方面重新审视国内外现状和研究成果,认清形势,迎接挑战,是作为学者的应有之义。本研究成果综合我国跨境电商物流供应链的*新研究成果,根据物流供应链发展中的挑战和风险,提出一定的优化策略,助力我国经济的发展。 本书以跨境电商为出发点,结合当前跨境物流供应链的现状,探讨跨境电商物流供应链的问题和挑战,并对其管理和优化进行探讨。本书的创新之处在于,从跨境电商生态系统出发,构建跨境物流供应链生态系统,从生态系统协同发展角度,分别从微观和宏观方面探讨影响跨境物流供应链的风险及相应的优化策略。

目录

第1章跨境电商及物流供应链生态系统
1.1 跨境电商
1.1.1 跨境电商的定义
1.1.2 跨境电商的参与主体
1.2 跨境电商生态系统
1.2.1文献回顾
1.2.2 基于PESTEL理论的跨境电商生态系统
1.3 跨境电商物流供应链的参与主体
1.4 跨境电商物流供应链生态系统
1.4.1 文献回顾
1.4.2 跨境物流供应链生态系统再构建
1.5 跨境电商和物流供应链的协同
1.5.1 跨境电商对物流供应链具有催化作用
1.5.2 跨境物流对跨境电商有支撑作用
1.6 跨境电商物流供应链的特点
1.6.1 产业链条长而复杂
1.6.2 全链条资源整合的难度较高
1.6.3 跨境物流供应链地区发展不平衡...第2章 跨境物流模式及提升理念
2.1跨境电商国际物流模式
2.1.1 中国邮政大小包
2.1.2国际商业快递
2.1.3 海外仓
2.1.4 国际物流专线
2.1.5 边境仓
2.1.6 自贸区、保税区物流
2.2 跨境物流供应链的参与主体
2.3 跨境电商国际物流模式存在的问题
2.3.1 物流模式初级,地区差异大
2.3.2 物流模式分散,网络链接不紧密
2.3.3 思维模式初级,价值链思维有待增强
2.4 跨境电商物流供应链模式的提升
2.4.1 理念的提升:整合性思维
2.4.2 战略的提升:一体化物流供应链解决方案
2.4.3 业务实操的提升:微观和宏观
2.4.4 提升目标:降本增效、优化服务
第3章 跨境电商物流供应链面临的困境和风险评估
3.1 我国跨境电商物流供应链的主要困境
3.1.1 成本居高不下
3.1.2 供应链效率低
3.1.3 集成化水平低
3.1.4 数字化水平低
3.1.5 海外仓资源整合程度低
3.1.6 全球经济衰退的预期
3.1.7 系统的不稳定因素增多
3.2 跨境电商物流供应链风险评估
3.2.1 第三方跨境物流供应链风险研究
3.2.2 案例研究
3.3 海外仓风险评估
3.4 宏观风险评估
第4章跨境电商物流供应链的管理和优化
4.1 宏观优化
4.1.1优化原则
4.1.2优化策略
4.2 微观优化
4.2.1 数字经济赋能跨境物流供应链优化
4.2.2 跨境物流的一体化集成…*第5章 海外仓的发展现状及优化----多案例研究
5.1 海外仓简介
5.2 海外仓的战略意义
5.2.1 促进尾程功能提升和头程整合质变
5.2.2 促进跨境电商平台的发展
5.2.3 促进国际货运代理的转型.
5.3 我国海外仓的功能和发展现状
5.4 海外仓企业的经营困境
5.4.1本土化水平低
5.4.2 客户满意度低
5.4.3 物流生态协同度低
5.4.4 物流集成度低
5.4.5 数字化水平低
5.5 海外仓运作模式的优化
5.5.1 物流生态协同能力
5.5.2 本土化经营能力
5.5.3 物流集成能力
5.5.4 智能运营能力
5.4.5 客户服务提升能力 Chapter 1Cross-Border E-commerce and
Logistics and Supply
Chain Ecosystem
1.1Cross-Border E-commerce
1.1.1Definition of Cross-Border E-commerce
1.1.2Participants of Cross-Border E-commerce
1.2Cross-Border E-commerce Ecosystem
1.2.1 Literature Review
1.2.2 Cross-Border E-commerce Ecosystem Based on PESTEL Theory
1.3Participants in Cross-Border E-commerce Logistics and Supply Chain
1.4Cross-Border E-commerce Logistics and Supply Chain Ecosystem
1.4.1Literature Review
1.4.2Reconstruction of Cross-Border Logistics and Supply Chain Ecosystem
1.5Collaboration Between Cross-Border E-commerce and Logistics and Supply Chain
1.5.1Cross-Border E-commerce is Catalytic to Logistics and Supply Chain
1.5.2Cross-border Logistics and Supply Chain Supports Cross-border E-commerce
1.6Characteristics of Cross-Border E-commerce Logistics and Supply Chain
1.6.1Long and Complex Industrial Chain
1.6.2Difficult to Integrate the Resources of the Whole Chain
1.6.3Unbalanced Regional Development
Chapter 2 Cross-Border Logistics and Supply
Chain Model and Its Enhancement Philosophy
2.1 Cross-Border E-commerce International
Logistics and Supply Chain Model
2.1.1China Post Air Mail and Air Parcel
2.1.2International Commercial Express
2.1.3Overseas Warehouse
2.1.4International Logistics Special Line
2.1.5Frontier Warehouse
2.1.6Bonded Area and Free Trade Zone Logistics
2.2 Participants of Cross-border Logistics and Supply Chain
2.3 Problems of International Logistics and Supply Chain Mode in China
2.3.1Small Scale and Regional Differences
2.3.2Scattered Logistics Modes and Poor Network
2.3.3Low-Level Thinking Mode and Lack of Value Chain Concept
2.4 Enhancement of Cross-Border Logistics and Supply Chain
2.4.1Concept of Enhancement:Integrative Thinking
2.4.2Enhancement Strategy:Integrated Logistics and Supply Chain Solutions
2.4.3Enhancing Business Practice:Micro Aspect and Macro Aspect
2.4.4Enhancement Target:Cost Reduction,Efficiency Increase and Service Betterment
Chapter 3Predicaments and Risk Assessment of Cross-Border E-commerce Logistics and Supply Chain
3.1Predicaments in Chinas Cross-Border E-commerce Logistics and Supply Chain
3.1.1High Cost
3.1.2Low Supply Chain Efficiency
3.1.3Low Integration Level
3.1.4Low Level of Digitization
3.1.5Low Integration of Overseas Warehouse Resources
3.1.6Global Economic Recession Expectations
3.1.7Increased Instability Factors in the System
3.2Risk Assessment of Cross-Border E-commerce Logistics and Supply Chain
3.2.1Research on Third-Party Cross-border Logistics and Supply Chain Risks
3.2.2Case Studies
3.3Overseas Warehouse Micro-Level Risk Assessment
3.4Macro-Level Risk Assessment
Chapter 4Cross-Border E-commerce Logistics and Supply Chain Optimization
4.1Macro Optimization
4.1.1Optimization Principle
4.1.2Optimization Strategy
4.2Micro Optimization Strategy
4.2.1Digital-Empowered Cross-Border Logistics and Supply Chain Optimization
4.2.2Integration of Cross-Border Logistics
Chapter 5Development and Optimization of Overseas Warehouse——Multiple Case Studies
5.1Introduction to Overseas Warehouse
5.2Strategic Strength of Overseas Warehouse
5.2.1Promote First-Leg Functionality Improvement and Last-Leg Qualitative Integration
5.2.2Develop the Cross-Border E-commerce Platforms
5.2.3Promote the Transformation of International Freight Carriers
5.3The Profile of Chinese Overseas Warehouses
5.4Challenges Faced by Overseas Warehouse Enterprises
5.4.1Low Localization Level
5.4.2Low Customer Satisfaction
5.4.3Low Logistics Ecological Synergy
5.4.4Low Logistics Integration
5.4.5Low Digitalization Level
5.5Optimization of Overseas Warehouse Operation
5.5.1Logistics Ecological Synergy Capability
5.5.2Localization Operation Capability
5.5.3Logistics Integration Capability
5.5.4Digital Operation Capability
5.4.5Customer Service Enhancement Capability
参考文献
展开全部

作者简介

谢桂梅,北京物资学院外语学院,副教授,研究方向为商务英语翻译、语言教学,出版教材《国际贸易实务(英文版)》(清华大学出版社,已出版三版),编著《物流英语(英文版)》《WTO理论与实务》,译著《金融玩家》《巨人》(清华大学出版社)。另在《外语教学》等期刊发表论文20多篇。 张玲,副教授,研究方向为商务英语教学,英语语言学,出版教材《经济管理英语》,《新视野大学英语形成性评价》,译著《国际物流前沿研究译介(**辑)(第二辑)》,发表期刊论文30余篇,其中英文论文15篇,EI检索一篇。

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