跨文化交际基础

Unit 1　Culture and Intercultural CommunicationWarm-up ActivitiesText A　Culture and Intercultural CommunicationWords and ExpressionsExercisesText B　Barriers to Intercultural CommunicationCase StudyUnit 2　Cultural Background of Intercultural Business CommunicationWarm-up ActivitiesText A　Cultural Differences in International BusinessWords and ExpressionsExercisesText B　Cultural Negotiation BoundariesCase StudyUnit 3　Intercultural Verbal CommunicationWarm-up ActivitiesText A Verbal CommunicationWords and ExpressionsExercisesText B A Comparison of American and Japanese Verbal StylesCase StudyUnit 4　Intercultural Nonverbal CommunicationWarm-up ActivitiesText A　Nonverbal CommunicationWords and ExpressionsExercisesText B　Nonverbal Communication in Different CulturesCase StudyUnit 5　Intercultural SensitivityWarm-up ActivitiesText A　Cultural SensitivityWords and ExpressionsExercisesText B　Cross-Cultural TrainingCase StudyUnit 6　Gender Differences in Intercultural Business CommunicationWarm-up ActivitiesText A　Gender Differences in the Business worldwords and ExpressionsExercisesText B　Women and NegotiationCase StudyUnit 7　Effective Intercultural Business CommunicationWarm-up ActivitiesText A　Strategies for Effective Intercultural Business CommunicationWords and ExpressionsExercisesText B　Results of Poor Cross-Cultural AwarenessCase StudyUnit 8　Intercultural Marketing CommunicationWarm-up ActivitiesText A　Intercultural AdvertisingWords and ExpressionsExercisesText B　Global MarketingCase StudyUnit 9　Intercultural Business NegotiationWarm-up ActivitiesText A　Cross-Cultural NegotiationWords and ExpressionsExercisesUnit 10 Intercultural ConflictUnit 11 International Business EtiquetteUnit 12 Intercultural Management