印刷专业英语-(第二版)

Chapter 1 Introduction to the Graphic Communications..
Unit 1 A Brief Look at Why and How the Industry Developed
Supplementary Reading Move Beyond Ink on Paper
Exercise
Unit 2 Basic Printing Methods
Supplementary Reading New Trends in Media Market
Exercise
Chapter 2 Communicating Graphically
Unit 3 The Communication Process and a Communication Model
Supplementary Reading Fierce Competition of Print Media vs.
Electronic Media
Exercise
Unit 4 Principles of Design
Supplementary Reading Type Measurement and Typography
Exercise
Chapter 1 Introduction to the Graphic Communications..
 Unit 1 A Brief Look at Why and How the Industry Developed
 Supplementary Reading Move Beyond Ink on Paper
 Exercise
 Unit 2 Basic Printing Methods
 Supplementary Reading New Trends in Media Market
 Exercise
Chapter 2 Communicating Graphically
 Unit 3 The Communication Process and a Communication Model
 Supplementary Reading Fierce Competition of Print Media vs.
 Electronic Media
 Exercise
 Unit 4 Principles of Design
 Supplementary Reading Type Measurement and Typography
 Exercise
Chapter 3 Prepress Process Technology
 Unit 5 Digital Workflow and CTP Technology
 Supplementary Reading Job Planning and Layout
 Exercise
 Unit 6 Future Development of Image Input Devices
 Supplementary Reading Density Ranges of different copies
 Exercise
 Unit 7 Lithographic Plates
 Supplementary Reading Lithographic Plate Base and Run Length"
 Exercise
Chapter 4 Printing
 Unit 8 Introduction to Modern Lithographic Offset Press
 Supplementary Reading Multicolor, Perfecting and Small
 Offset Presses
 Exercise
 Unit 9 The Gravure Press and its Components
 Supplementary Reading Other Gravure Presses
 Exercise
 Unit 10 Wide-Web Flexographic Printing Presses
 Supplementary Reading Narrow-Web Flexo Presses
 Exercise
Chapter 5 Color Printing and Color Management
 Unit 11 Color Printing
 Supplementary Reading From Press Proofing to Digital Proofing
 Exercise
 Unit 12 Introduction to Color Management
 Supplementary Reading The Genie in the Bottle
 Exercise
Chapter 6 Papers and Inks
 Unit 13 Paper and Papermaking
 Supplementary Reading Paper Problems
 Exercise
 Unit 14 Ink and Ink Manufacturing
 Supplementary Reading Mixing Ink to Match a Swatch Book
 Exercise
Chapter 7 Binding and Finishing
 Unit 15 Ways of Finishing and Binding Printed Materials
 Supplementary Reading Graphic Embellishments and Hot Foil
 Embossing
 Exercise
Unit 16 Hand and Machine Bookbinding
 Supplementary Reading Important Roles of Binding and
 Finishing
 Exercise
Chapter 8 Management of the Graphic Communications
 Industry
Unit 17 5S Clean and Green Printing Initiatives
 Supplementary Reading Next Generation Challenge
 Exercise
Unit 18 Hints to Improve Your Productivity
 Supplementary Reading Game Changers=
 Exercise
Unit 19 Lean Printing Foundations
 Supplementary Reading Lean is Truly a Journey
 Exercise
Unit 20 Printing Estimating Fundamentals
 Supplementary Reading Additional Methods Used to
 Estimate Printing
 Exercise
Appendix A: Model Final Test Paper
Appendix B: Special Vocabulary
References
Postscript