Ma Yun s Unorthodox Innovation-马云的颠覆智慧-英文版

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作者：快刀洪七

出版社：五洲传播出版社

本类榜单：外语

分类：外语 > 英语读物 > 英文版

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ISBN：9787508526782
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：32开
页数：153
出版时间：2013-11-01
条形码：9787508526782 ; 978-7-5085-2678-2

本书特色

ma called himself an internet illiterate, but he founded his　alibaba empire and revolutionized china's internet ecology; he is a passionate 0rator, a trailblazer and a tireless preacher. he　claimed that in :alibaba customers and employers were always　put before stockholders, but all the stockholders were still in full　support of him. how did he achieve his unorthodox innovation and　transcendency?

内容简介

该丛书是为配合中国梦的对外宣传出版的，介绍中国各方面突出人物实现人生理想的故事。现丛书共出版了十二本。书中介绍的这些人物用各自的奋斗历程诠释了中国人的“中国梦”。本系列图书设计装帧风格简洁大气，文笔生动，节奏紧凑，开本也符合国外读者的阅读习惯。丛书出版后收到读者欢迎。本书正是从分析马云异于常人的企业运营智慧和理念出发，用清晰的案例和深刻的分析，展现其以颠覆完成的独到智慧。 Ma called himself an internet illiterate， but he founded his Alibaba empire and revolutionized China's internet ecology: he is a passionate orator， a trailblazer and a tireless preacher. He claimed that in Alibaba customers and employers were always put before stockholders， but all the stockholders were still in full support of him. How did he achieve his unorthodox innovation and transcendency?

chapter 1　unortfiodox innovation:a new way of tfiinlking
what is unorthodox innovation?
case 1 laziness drives innovation
case 2 ma survived the river of internet
case 3 205 mercedes-benz smart sold withinhhree hours
chapter 2　dreams befiind the unorthodox innovation
case 1 days of burning passion
case 2 money is not a problem for ma
case 3 a roadblock called money

case 4 ma's dream nurtured by his entrepreneurial value

……

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