![国际商务礼仪入门](http://image12.bookschina.com/2014/20140824/6614302.jpg)
包邮国际商务礼仪入门
![](http://o.bookschina.com/images/ling2.png?id=1)
- ISBN:9787306049247
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:182
- 出版时间:2014-06-01
- 条形码:9787306049247 ; 978-7-306-04924-7
本书特色
本书讨论国际商务活动中涉及到的各种文化交往中需要注意的问题。涉及对于时间、礼物、合同、如何人际交往等实际问题,案例丰富,观点新颖,具有启发性。本书按照字母顺序,讨论在国际商务活动涉及的跨文化交际过程中可能遇到的各种话题,包括从achievements, adevertising到women n business and the profession等82个主题。本书原来以social kissing,gifts and bribes(社交场合的吻礼、送礼以及贿赂)为名由英国pen press出版。现由作者授权,作为“全国英语专业博雅系列教材”中跨文化交际常识课程的教材予以出版。
内容简介
本书以简洁风趣的语言讨论国际商务活动中遇到的跨文化交际困境,既适合做语言学习的材料,也适用做跨文化交际教学的教材
目录
achievementsadvertisingaesthetics or appreciation of beautyagealcoholanimals, birds and petsappointmentsattitudesbody language and non-verbal communicationbribery and corruptionbusiness cardsbusiness correspondencebusiness entertainingbusiness ideology, management style and decision makingbusiness meetingscars and drivingcensorshipclass systems, caste and social structurecolour preferences and prejudicescomplimentsconversation and communicationcourtesyculturedress code and etiquetteeducationemail, netiquette and cyberspace behaviourergonomics and product designethnic stereotypingetiquette, customs and conventionsflowers and giving flowersfood, drink and eating lifestyleforms of address and use of titlesgesturesgiving and receiving giftsgreeting cardsgreeting, introductions, modes of address and leave-takinghours of workhuman physical differencesinformation, operating instructions and methods of useinterpreting and translatingintra-national and intra-regional differencesjokes and anecdoteslanguagelaws and legal systemsleisure and leisure aetivitieslinks and connectionslosing and saving facemale-female relationshipsmanners, conduct and behaviourmeasuring and managing timemusic and soundnamesnational and public holidays and festivalsnegotiating and bargainingnumbers, figures and countingperception of spacephotography, video and other forms of visual recordingspoliticsprotocol and conventions related to official occasionspunctuality, duration and terminating a business visitreligious beliefssense of humour, laughter and smilessense of timesexsigns, pictorial representations, emoticons and other symbolssmokingsocial contactsocial kissingstatus symbolstable etiquette and eatingtaboos, superstitions and non-religious beliefstelephoningthe family and the in-groupthe way of life, lifestyle or the quality of lifetipping and gratuitiestrade fairs and exhibitionstravellingunits of measureusing proverbsverbal and visual presentationsvisiting other countrieswomen in business and the professionssummaryabout the author
作者简介
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics. He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications. He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
-
落洼物语
¥9.0¥28.0 -
婴幼儿护理师
¥32.4¥38.0 -
北大人文课(平装)
¥16.4¥45.0 -
社会心理学
¥26.5¥35.0 -
北大哲学课(平装)
¥16.4¥45.0 -
(平装)北大心理课
¥16.4¥45.0 -
欧洲城市文化与文学
¥10.6¥20.0 -
线性代数与计算
¥29.3¥42.0 -
常微分方程 (第五版)
¥26.5¥34.0 -
中医基础理论
¥51.7¥59.0 -
经济法案例评析
¥29.3¥39.0 -
综合能源服务导论
¥38.7¥49.0 -
政治经济学概论(第六版)(高等学校经济管理类核心课程教材)
¥45.2¥52.0 -
中国近现代史纲要(新版223)中国近代史纲要两课教材
¥21.2¥26.0 -
流体力学(第二版)
¥68.2¥96.0 -
VB语言程序设计
¥29.9¥39.8 -
习近平总书记教育重要论述讲义
¥15.3¥35.0 -
数字影视特效制作技法解析
¥17.7¥49.0 -
博雅大学堂·艺术艺术学概论(第5版)/彭吉象
¥34.3¥68.0 -
古代汉语(第四册)
¥17.1¥35.0