- ISBN:9787306049247
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:182
- 出版时间:2014-06-01
- 条形码:9787306049247 ; 978-7-306-04924-7
本书特色
本书讨论国际商务活动中涉及到的各种文化交往中需要注意的问题。涉及对于时间、礼物、合同、如何人际交往等实际问题,案例丰富,观点新颖,具有启发性。本书按照字母顺序,讨论在国际商务活动涉及的跨文化交际过程中可能遇到的各种话题,包括从achievements, adevertising到women n business and the profession等82个主题。本书原来以social kissing,gifts and bribes(社交场合的吻礼、送礼以及贿赂)为名由英国pen press出版。现由作者授权,作为“全国英语专业博雅系列教材”中跨文化交际常识课程的教材予以出版。
内容简介
本书以简洁风趣的语言讨论国际商务活动中遇到的跨文化交际困境,既适合做语言学习的材料,也适用做跨文化交际教学的教材
目录
achievementsadvertisingaesthetics or appreciation of beautyagealcoholanimals, birds and petsappointmentsattitudesbody language and non-verbal communicationbribery and corruptionbusiness cardsbusiness correspondencebusiness entertainingbusiness ideology, management style and decision makingbusiness meetingscars and drivingcensorshipclass systems, caste and social structurecolour preferences and prejudicescomplimentsconversation and communicationcourtesyculturedress code and etiquetteeducationemail, netiquette and cyberspace behaviourergonomics and product designethnic stereotypingetiquette, customs and conventionsflowers and giving flowersfood, drink and eating lifestyleforms of address and use of titlesgesturesgiving and receiving giftsgreeting cardsgreeting, introductions, modes of address and leave-takinghours of workhuman physical differencesinformation, operating instructions and methods of useinterpreting and translatingintra-national and intra-regional differencesjokes and anecdoteslanguagelaws and legal systemsleisure and leisure aetivitieslinks and connectionslosing and saving facemale-female relationshipsmanners, conduct and behaviourmeasuring and managing timemusic and soundnamesnational and public holidays and festivalsnegotiating and bargainingnumbers, figures and countingperception of spacephotography, video and other forms of visual recordingspoliticsprotocol and conventions related to official occasionspunctuality, duration and terminating a business visitreligious beliefssense of humour, laughter and smilessense of timesexsigns, pictorial representations, emoticons and other symbolssmokingsocial contactsocial kissingstatus symbolstable etiquette and eatingtaboos, superstitions and non-religious beliefstelephoningthe family and the in-groupthe way of life, lifestyle or the quality of lifetipping and gratuitiestrade fairs and exhibitionstravellingunits of measureusing proverbsverbal and visual presentationsvisiting other countrieswomen in business and the professionssummaryabout the author
作者简介
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics. He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications. He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
-
财务大数据分析——基于PYTHON(第二版)
¥39.2¥49.0 -
当代中国政府与政治 第二版
¥57.8¥68.0 -
大学物理实验
¥57.3¥69.0 -
高频电子线路
¥31.2¥39.0 -
中医基础理论
¥50.7¥59.0 -
普通高等教育电气工程与自动化类“十三五”规划教材工程电磁场基础及应用(第2版)/刘淑琴
¥33.4¥39.8 -
针灸学
¥36.0¥48.0 -
当代西方文艺理论-第三版
¥39.2¥56.0 -
关系视角的社会工作本土实践与理论建构
¥73.5¥98.0 -
伽罗瓦理论
¥32.4¥39.0 -
基础数学讲义:走向真正的数学
¥74.9¥99.8 -
电梯电气控制技术
¥40.3¥49.8 -
高级财务会计
¥39.8¥49.8 -
儿童针灸推拿教程(创新教材)
¥78.2¥92.0 -
成本会计学(第10版·立体化数字教材版)
¥44.2¥52.0 -
网络空间安全导论
¥57.2¥69.8 -
高等数学(下册)精选750题
¥48.9¥69.8 -
闯进数学世界――探秘历史名题
¥19.7¥32.8 -
中望3D标准教程
¥44.6¥55.0 -
PYTHON程序设计基础与案例实战(慕课版)
¥57.2¥69.8