商务英语信息阅读与检索
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- ISBN:9787811287264
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:218
- 出版时间:2014-08-01
- 条形码:9787811287264 ; 978-7-81128-726-4
内容简介
《商务英语信息阅读与检索/全国高职商务英语专业实践系列规划教材》体现“在轻松阅读中增长英语阅读技能和商务知识”的理念。内容主要涉及工业品,消费品和原材料三大行业八类企业(省内),整个教材分为八大模块,即“工艺品礼品”、“农业”、“化工”、“机械”、“交通运输”、“能源”、“保健医疗”和“纺织服装”,每个模块均以英语阅读技巧为首,以真实的企业信息为主线,以商务活动事例为实践任务,采取任务驱动组织教学。为了扩大学生的信息量,教材还辅以国外公司背景资料,并增加趣味英语。《商务英语信息阅读与检索/全国高职商务英语专业实践系列规划教材》每个模块所选材料都是以真实的企业公司为背景,真实的企业信息介绍、真实的范例、真实的检索任务,培养学生的商务信息素养,增强工作效率和决策力,实现毕业与工作“无缝对接”。
目录
Module 1 Gifts and Crafts Industry
Reading Skills About Reading
Case A Embroidery City
Case B Fireworks and Firecrackers Company
Extended Activities
Fun Time
Module 2 Agriculture Industry
Reading Skills Scanning
Case A Tea Company
Case B Seeds Company
Extended Activities
~un Time
Module 3 Chemistry Industry
Reading Skills Skimming
Case A Pigment Company
Case B Broad Group
Extended Activities
Fun Time
Module 4 Machinery Industry
Reading Skills Word Building
Case A SANY Heavy Industry Company
Case B- Machinery Company
Extended Activities
Fun Time
Module 5 Traffic and Transportation Industry
Reading Skills Sentence Reading
Case A CSR Zhuzhou Institute
Case B SAMIC
Extended Activities
Fun Time
Module 6 Energy Industry
Reading Skills Main idea and Topic sentence
Case A Electric Power Company
Case B Metallurgical Mineral Company
Extended Activities
Fun Time
Module 7 Health &Medical Industry
Reading Skills Summarizing
Case A Medicine .Company
Case B Health Care Products Company
Extended Activities
Fun Time
Module 8 Textiles & Clothing Industry
Reading Skills Common types of reading comprehension
Case A Garment Enterprise
Case B Textile Company
Extended Activities
Fun Time
Reading Skills About Reading
Case A Embroidery City
Case B Fireworks and Firecrackers Company
Extended Activities
Fun Time
Module 2 Agriculture Industry
Reading Skills Scanning
Case A Tea Company
Case B Seeds Company
Extended Activities
~un Time
Module 3 Chemistry Industry
Reading Skills Skimming
Case A Pigment Company
Case B Broad Group
Extended Activities
Fun Time
Module 4 Machinery Industry
Reading Skills Word Building
Case A SANY Heavy Industry Company
Case B- Machinery Company
Extended Activities
Fun Time
Module 5 Traffic and Transportation Industry
Reading Skills Sentence Reading
Case A CSR Zhuzhou Institute
Case B SAMIC
Extended Activities
Fun Time
Module 6 Energy Industry
Reading Skills Main idea and Topic sentence
Case A Electric Power Company
Case B Metallurgical Mineral Company
Extended Activities
Fun Time
Module 7 Health &Medical Industry
Reading Skills Summarizing
Case A Medicine .Company
Case B Health Care Products Company
Extended Activities
Fun Time
Module 8 Textiles & Clothing Industry
Reading Skills Common types of reading comprehension
Case A Garment Enterprise
Case B Textile Company
Extended Activities
Fun Time
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