电子商务英语-(第二版)

Lesson One Five Important Skills Necessary for Business Success New Words Sentence Explanations Skill Training Word-formation in the E-commerce Fields Reading Materials No flee Wi-Fi—The Biggest Tourist Complaint Free Wifi How the Intemet Works New Words Sentence Explanations Skill Training Business Card's Translation Reading Materials Hackers' Competition Restaurants Uploading Menus on iPads for Tech Savvy Diners A Crime Wave Festers in Cyberspace New Words Sentence Explanations Skill Training Business Letter Writing (I) Reading Materials Hackers Are Enemy Number One on the Internet Victoria Beckham Joined Her Husband David for the Appearance on CCTV What have to do when sent e-mail on wrong address New Words Sentence Explanations Skill Training Business Letter Writing (II) Reading Materials Safe Sex for Your Computer A Guide to Computers and Plug-ins on the Internet How Do American Consumers Borrow New Words Sentence Explanations Skill Training Business Letter Writing (III) Reading Materials Japan's Quick Studies in Survival A Knack of Wal-Mart's Success How the Credit Card Captured America New Words Sentence Explanations Skill Training Business Letter Writing (IV) Reading Materials Ways to Get Your Money Back What People Are in the Market for The Art of Advertising Your Business New Words Sentence Explanations Skill Training Business Letter Writing (V) Reading Materials Culture Important in Advertising Microsoft after Virus Writers--International Effort Offers Cash Rewards Nike, from Small Beginnings to World Giant New Words Sentence Explanations Skill Training Agreement (Contract) Reading Materials What Keeps U.S. Brands Aloft Name: Key to a Company's Success Amazon's Future New Words Sentence Explanations Skill Training Brief Introduction Reading Materials China's Brick-and-mortar Banks Launching a Counter-attack against The Assault from Internet Heavyweights Most Effective Shopping Sprees Are the Snappiest Ones Starbucks--Sharing Success New Words Sentence Explanations Skill Training Advertisement Writing (I) Reading Materials The Information Superhighway Eight Months in Microsoft, I learned It The Challenges of Using Search Agents to Perform Research on the World Wide Web New Words Sentence Explanations Skill Training Advertisement Writing (II) Reading Materials Why Is Payment by L/C Commonly Used in Foreign Trade The Secret of Swedish Nightingale Becoming Famous Beautiful Idea New Words Sentence Explanations Skill Training Advertisement Writing (III) Reading Materials Should We Admire Wal-Mart China "Tuhao" in the Eyes of Foreign Media-- Luxury Splurge and Poor Taste What is E-Commerce New Words Skill Training Language for talking on the phone Reading Materials What Is Your Business Personality Google Sold Motorola to LenovoLesson Fourteen Supporting Environment for E-commerce New Words Skill Training How to Write a Letter to Follow up After a Job Interview Reading Materials Top Ten Internet Manners Questions 10 Pieces of Information That You'll Regret Not Capturing E-commerce in the Future New Words Skill Training Seven Tips to Make Successful Business Presentation Reading Materials The Pros and Cons of Anonymity on the Intemet From Burger Flipper to McDonald's CEOAppendix (参考译文及练习答案)Bibliography (参考文献)