新商务英语综合教程-2-(附光盘1张)

unit1 human resources
　learning objectives
　sectiion a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：identifying prices （辨认价格）
　section c work step by step
　　task 1 getting started—key functions of hrm
　　task2 going further—hrmpractice
　　task3 playing your role—labor policy
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： sunshine on my shoulders
unit2 public relations
　learning objectives
　sectiona lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　identifying measurements （辨认度量衡单位）
　section c work step by step
　　task 1 getting started—corporate activities
　　task 2 going further—corporate gifts
　　task 3playing your role—dress code
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your englishsing a song： red river valley
unit3 finance
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　currencies and exchange rates（辨认货币与兑换率）
　section c work step by step
　　task 1 getting started—bank service
　　task 2 going further—cash flow
　　task 3 playing your role—chasing payment
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english humor （ⅰ）
unit4 marketing
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
　　identifying fraction and percentage（辨认分数和百分数）
　section c work step by step
　　taskl getting started—marketing plan
　　task 2 going further—marketing research
　　task 3 playing your role—brand strategy
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english humor （ⅱ）
unit 5 research and development
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus： weak forms（弱读）
　section c work step by step
　　task 1 getting started—thelmportance of r&d for a company
　　task 2 going further—the process of product research and development
　　task 3 playing your role—spending on r&d worldwide
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： rhythm of the rain
unit6 production
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus： stress （重读）
　section c work step—by step
　　task 1 getting started—product introduction
　　task 2 going further—production line
　　task3 playing your role—production process
　section d aftet—class activities
　　be an active listener
　　presentation
　　enjoy your english sing a song： you raise me up
unit7 advertisement
　learning objectives
　sectiona lead—in
　　icebreaker
　　reading aloud
　section b listening focus：
understanding intonation meaning （语调意义）
　section c work step by step
　　task 1 getting started—planning an advertisement
　　task 2 going further—different types of advertisements
　　task3 playing your role—advertising techniques
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english tongue twister （ⅰ）
unit8 sales & after—sale service
　learning objectives
　section a lead—in
　　icebreaker
　　reading aloud
　section b listening focus：informal contractions （非正式略读）
　section c work step by step
　　task 1 getting started—developing customers
　　task 2 going further—getting an order
　　task3 playing your role—after—sale service
　section d after—class activities
　　be an active listener
　　presentation
　　enjoy your english tongue twister （ⅱ）
glossary