包邮电子商务专业英语教程-(第2版)

unit 1  electronic commerce theory
    text a  overview of electronic commerce
    exercises
    text b  advantages and disadvantages of electronic commerce
    reading materials
        it producing industries—hopeful sighs in 2003
        it producing industries weather the recession and recover slowly
unit 2  internet and protocols
    text a  computer networks
    exercises
    text b  the tcp/ip protocol suite
    reading materials
        a nation online:how americans are expanding their use of the internet
unit 3  economics of electronic commerce
    text a  interaction of economics and e-commerce
    exercises
    text b  e-commerce changes the economics of research
    reading materials
        online marketing basics
        establishing a web presence 
unit 4  web publishing
    text a  online publishing
    exercises
    text b  opportunities and risks of electronic publishing
    reading materials
        assessing the need for an online store
unit 5  logistics
    text a  logistics in electronic commerce
    exercises
    text b  the logistics gaps in china
    reading materials
        the first step to internet marketing:pick something to promote
        step one: pick something to promote
        selling stuff 
        collecting leads 
        info to collect
        other stuff you can achieve with search ads
unit 6  edi and its application
    text a  electronic data interchange (edi)
    exercises 
    text b  edi adoption and edi maturity
    reading materials
        ten key steps to successfully marketing your business online
unit 7  electronic marketing structure and direct marketing
    text a  overview of electronic marketing structure
    exercises
    text b  direct marketing
    reading materials
        internet marketing and customer referrals
unit 8  scm and electronic commerce
    text a  it and supply-chain management
    exercises
    text b  the significance of virtual value chains in revealing new market opportunities
    reading materials
        a history of logistics / supply chain management
unit 9  advertising strategies
    text a  advertising methods on the web
    exercises
    text b  advertisement strategies
    reading materials
        how to start selling online
unit 10  security issues in electronic commerce
    text a  internet e-commerce security
    exercises
    text b  creating and maintaining brands on the web
    reading materials
        e-commerce security: fact or fiction?
unit 11  electronic commerce legislation
    text a  legal issues in e-commerce
    exercises
    text b  secure payment protocols and security schemes
    reading materials
        how does an online store handle credit card orders?

unit 12  web marketing
    text a  web marketing strategies 
    exercises
    text b  protection of intellectual property in online business
    reading materials
        keyword research
unit 13  electronic commerce and information economy
    text a  the evolving information economy
    exercises
    text b  the information economy and competitive advantage of 
enterprises: a value chain analysis
    reading materials
        e-commerce in the digital economy
unit 14  internet finance
    text a  crowdfunding
    exercises
    text b  crowdfunding: the disruptors disruptor
    reading materials
        mobile payment
unit 15  electronic commerce trust
    text a  role of trust in e-business success
    exercises
    text b  designing trust into online experiences
    reading materials
        competing for eyeballs by branding 
unit 16  electronic commerce planning
    text a  planning electronic commerce initiatives
    exercises
    text b  managing electronic commerce implementation
    reading materials
        how to choose the right e-commerce system
参考译文
    第1单元  课文a：电子商务概要
    第2单元  课文a：计算机网络
    第3单元  课文a：经济学和电子商务的互动
    第4单元  课文a：网络出版
    第5单元  课文a：电子商务中的物流
    第6单元  课文a：电子数据交换（edi）
    第7单元  课文a：网络营销结构概述
    第8单元  课文a：信息技术与供应链管理
    第9单元  课文a：网络广告方法
    第10单元  课文a：电子商务网络安全
    第11单元  课文a：电子商务的法律问题
    第12单元  课文a：网络营销策略
    第13单元  课文a：持续发展