新商务英语综合教程-2

Unit 1 Human Resources
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is a Career in Human Resources All About?
Text B The Documents You Need to Start Your HR Department
Section C Grammar: Types of Sentences（句子类型）
Section D Fun Time: Humour

Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Does a PR Manager Do?
Text B My Advice for Future PR Interns
Section C Grammar: Relative Clause 1（关系从句1）
Section D Fun Time: Crossword Puzzle

Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Readings
Text A Finance Department: Its Role and Objectives
Text B Relationship of Finance with Other Departments
Section C Grammar: Relative Clause 2 （关系从句2）
Section D Fun Time: Brain Twisters

Unit 4 Marketing
Learning Objectives
Section A Lead-in
Section B Readings
Text A Responsibilities of the Marketing Department
Text B How to Market a New Product
Section C Grammar: Adverbial Clauses（状语从句）
Section D Fun Time: Humour

Unit 5 Research and Revelopment
Learning Objectives
Section A Lead-in
Section B Readings
Text A Research and Development
Text B Organizing R&D for the Future
Section C Grammar: Noun Clauses（名词性从句）
Section D Fun Time: Crossword Puzzle

Unit 6 Production
Learning Objectives
Section A Lead-in
Section B Readings
Text A Production Planning
Text B Production Process
Section C Grammar: Agreement（主谓一致）
Section D Fun Time: Humour

Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Readings
Text A Effective Advertising Techniques
Text B Web advertising
Section C Grammar: Inversion（倒装语序）
Section D Fun Time: Crossword Puzzle

Unit 8 Sales and After-sales Service
Learning Objectives
Section A Lead-in
Section B Readings
Text A The Secret to Sales Success
Text B After-sales Service and Its Whats, Whys and Hows
Section C Grammar: Substitution and Ellipsis（替代和省略）
Section D Fun Time: Brain Twisters
New Words and Expressions