高级商务英语阅读-2

unit 1 global tradetext a global trade: the road to ruintext b after six years, the global trade talks are just that: talksupplementary reading no end of free tradetest yourselfunit 2 tourism todaytext a the tour of dutytext b eco-friendly resorts: into the woodssupplementary reading much greater paristest yourselfunit 3 digital marketingtext a when digital marketing campaigns actually worktext b digital marketing—what does it really mean? insights from nine brand digital marketerssupplementary reading adidas: another winner at the world cup?test yourselfunit 4 tv ads and web adstext a corny ads, nice revenuetext b what works in online video advertising?supplementary reading this is your brain on advertisingtest yourselfunit 5 international transportationtext a international air transportationtext b shippingsupplementary reading a section from logistics and fulfillment for e-businesstest yourselfunit 6 telecommunicationstext a last call: can nokia compete with apple and android?text b how fast will your internet be in 2020?supplementary reading how cloud computing will change businesstest yourselfunit 7 intellectual property protectiontext a intellectual property law and employeestext b smartphones are the latest patent battlegroundsupplementary reading copycats vs. copyrightstest yourselfunit 8 real estatetext a ten tips for getting a fair price on your hometext b should i buy a house for my child at college?supplementary reading property co-ownershiptest yourselfunit 9 multinational companiestext a motivations to go abroadtext b culture and international businesssupplementary reading the benefits of multinational companiestest yourselfunit 10 bankingtext a about bankingtext b the five money mistakes you don’t know you’re makingsupplementary reading defend your data: five<