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  • ISBN:9787040446203
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:180
  • 出版时间:2016-02-01
  • 条形码:9787040446203 ; 978-7-04-044620-3

内容简介

  《管理英语》加强了对应用文等实用文体阅读能力的培养,将英语应用能力的训练具体体现于英语能力的培养之中,真正做到了“教、学、考”相互照应。此选题符合管理行业需求,选材贴近实际。

目录

Unit 1 Management Functions
Reading and Translating
Reading A: Management Functions
Reading B: A Letter of Appointment
Simulated Writing — Business Letters
Listening and Speaking — Establishing Business Relationship

Unit 2 Personnel Management
Reading and Translating
Reading A: Current Assessment
Reading B: Job Description
Simulated Writing — Fax
Listening and Speaking — Inquiry and Offer

Unit 3 Finance Management
Reading and Translating
Reading A: Cash Management
Reading B: Alfman Manufacturing Company Income Statement
Simulated Writing — Quotation
Listening and Speaking — Order

Unit 4 Quality Management
Reading and Translating
Reading A: Total Quality Management
Reading B: Certificate of Origin
Simulated Writing — Commercial Invoice
Listening and Speaking — Setting up a Joint Venture

Unit 5 Marketing Management
Reading and Translating
Reading A: Marketing
Reading B: A Customerization Ad
Simulated Writing — Bill of Exchange
Listening and Speaking — Technology Transfer & Technical Cooperation

Unit 6 Banking Management
Reading and Translating
Reading A: Electronic Banking
Reading B: Letter of Credit
Simulated Writing — Application for Letter of Credit
Listening and Speaking — Payment

Unit 7 Insurance Management
Reading and Translating
Reading A: Insurable Risks
Reading B: Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing m Insurance Policy
Listening and Speaking — Insurance and Claim

Unit 8 Securities Management
Reading and Translating
Reading A: The Stock Market
Reading B: New York Stock Exchange (NYSE) Stocks Quotes
Simulated Writing — Bill of Lading 124
Listening and Speaking — Packing and Shipment

Unit 9 International Trade
Reading and Translating
Reading A: Tariff Protection
Reading B: Notice of Invitation for Bids
Simulated Writing m Sales Contract
Listening and Speaking — Signing a Contract

Unit 10 Business Ethics
Reading and Translating
Reading A: Ethical Dilemmas
Reading B: What Our Code Is All About
Simulated Writing — Inter-office Memos
Listening and Speaking — Management of a Joint Venture

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