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- ISBN:9787302423577
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:210
- 出版时间:2016-02-01
- 条形码:9787302423577 ; 978-7-302-42357-7
内容简介
本教材采用情景模拟的编写方式,以一个大学毕业生在外贸公司学徒的过程为主线,以外贸业务员岗位技能为导向,以外贸业务处理为任务驱动方式,以师徒对话、沟通函电撰写为表现形式,设计外贸业务操作与英语函电内容。共包括外贸业务员岗位认知、国际贸易准备、寻找交易伙伴、探询建立贸易关系、交易磋商、签订合同、履行合同、解决贸易纠纷、跨境电子商务、互联网营销十个模块的内容,以满足国际贸易手段网络化和跨境电子商务发展对快速阅读大量互联网信息、在线营销和利用跨境电子商务平台进行国际贸易的能力要求。本教材既可作为外贸函电、跨境电子商务、互联网营销等专业课程的教材,也可作为相关从业人员自学的参考书。
目录
Training Module 1Getting to Know the Job
Task 11Going into Training
Task 12Having a View of Foreign Trade Business
Task 13Duties of a Foreign Trade Business Clerk
Task 14Requirements for the Foreign Trade Business Clerk
Task 15Setting up Training Courses for the Apprentice
Task 16Help Yourself
Task 17Testing Your Improvement
Training Module 2Preparing for Foreign Trade
Task 21Going into Training
Task 22Collecting Information on Merchandise
Task 23Designing Catalogue
Task 24Calculating Price and Making Price List
Task 25Help Yourself
Task 26Testing Your Improvement
Training Module 3Seeking Potential Business Partners
Task 31Going into Training
Task 32The Ways to Seek Potential Business Partners
Task 33How to Choose & Performin the Exhibition
Task 34Being in the Canton Fair
Task 35Help Yourself
Task 36Testing Your Improvement
Training Module 4Establishing Business Relations
Task 41Going into Training
Task 42Getting to know the Structure of Business Letters &
Addressing Envelopes
Task 43Making Foreign Trade Correspondence Effective
Task 44Writing Circular Letters to Establish Business Relations
Task 45Help Yourself
Task 46Testing Your Improvement
Training Module 5Entering into Sales Contracts
Task 51Going into Training
Task 52Inquiring and Replying
Task 53Making Offers
Task 54Replying to Offers
Task 55Help Yourself
Task 56Testing Your Improvement
Training Module 6Signing a Sales Contract
Task 61Going into Training
Task 62Filling out the Contract
Task 63Signing the Contract
Task 64Help Yourself
Task 65Testing Your Improvement
Training Module 7Fulfilling a Contract
Task 71Going into Training
Task 72Starting to Fulfill Contracts
Task 73Dealing with L/C Business
Task 74Communicating for Shipping Requirements
Task 75Arranging Shipment
Task 76Communicating after Shipment
Task 77Help Yourself
Task 78Testing Your Improvement
Training Module 8Resolving Disputes Arising from Foreign Trade
Task 81Going into Training
Task 82Resolving Disputes from Contractual Negotiations
Task 83Resolving Disputes from Contractual Executions
Task 84Resolving Disputes Arising from Documentary Discrepancies
Task 85Help Yourself
Task 86Testing Your Improvement
Training Module 9Cross Border Ecommerce
Task 91Going into Training
Task 92Getting to Know CBEC
Task 93Escrow Service
Task 94Payment Methods of CBEC
Task 95Choosing a Platform for CBEC
Task 96Designing a Scheme for CBEC
Task 97Starting CBEC
Task 98Help Yourself
Task 99Testing Your Improvement
Training Module 10Internet Marketing
Task 101Going into Training
Task 102Internet Marketing Overview
Task 103Search Engine Marketing
Task 104SNS Marketing
Task 105Datadriven Marketing
Task 106Help Yourself
Task 107Testing Your Improvement
PostscriptThe Fare well
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