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外贸业务函电-国际贸易专业

外贸业务函电-国际贸易专业

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  • ISBN:9787302423577
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:210
  • 出版时间:2016-02-01
  • 条形码:9787302423577 ; 978-7-302-42357-7

内容简介

本教材采用情景模拟的编写方式,以一个大学毕业生在外贸公司学徒的过程为主线,以外贸业务员岗位技能为导向,以外贸业务处理为任务驱动方式,以师徒对话、沟通函电撰写为表现形式,设计外贸业务操作与英语函电内容。共包括外贸业务员岗位认知、国际贸易准备、寻找交易伙伴、探询建立贸易关系、交易磋商、签订合同、履行合同、解决贸易纠纷、跨境电子商务、互联网营销十个模块的内容,以满足国际贸易手段网络化和跨境电子商务发展对快速阅读大量互联网信息、在线营销和利用跨境电子商务平台进行国际贸易的能力要求。本教材既可作为外贸函电、跨境电子商务、互联网营销等专业课程的教材,也可作为相关从业人员自学的参考书。

目录

Training Module 1Getting to Know the Job Task 11Going into Training Task 12Having a View of Foreign Trade Business Task 13Duties of a Foreign Trade Business Clerk Task 14Requirements for the Foreign Trade Business Clerk Task 15Setting up Training Courses for the Apprentice Task 16Help Yourself Task 17Testing Your Improvement Training Module 2Preparing for Foreign Trade Task 21Going into Training Task 22Collecting Information on Merchandise Task 23Designing Catalogue Task 24Calculating Price and Making Price List Task 25Help Yourself Task 26Testing Your Improvement Training Module 3Seeking Potential Business Partners Task 31Going into Training Task 32The Ways to Seek Potential Business Partners Task 33How to Choose & Performin the Exhibition Task 34Being in the Canton Fair Task 35Help Yourself Task 36Testing Your Improvement Training Module 4Establishing Business Relations Task 41Going into Training Task 42Getting to know the Structure of Business Letters & Addressing Envelopes Task 43Making Foreign Trade Correspondence Effective Task 44Writing Circular Letters to Establish Business Relations Task 45Help Yourself Task 46Testing Your Improvement Training Module 5Entering into Sales Contracts Task 51Going into Training Task 52Inquiring and Replying Task 53Making Offers Task 54Replying to Offers Task 55Help Yourself Task 56Testing Your Improvement Training Module 6Signing a Sales Contract Task 61Going into Training Task 62Filling out the Contract Task 63Signing the Contract Task 64Help Yourself Task 65Testing Your Improvement Training Module 7Fulfilling a Contract Task 71Going into Training Task 72Starting to Fulfill Contracts Task 73Dealing with L/C Business Task 74Communicating for Shipping Requirements Task 75Arranging Shipment Task 76Communicating after Shipment Task 77Help Yourself Task 78Testing Your Improvement Training Module 8Resolving Disputes Arising from Foreign Trade Task 81Going into Training Task 82Resolving Disputes from Contractual Negotiations Task 83Resolving Disputes from Contractual Executions Task 84Resolving Disputes Arising from Documentary Discrepancies Task 85Help Yourself Task 86Testing Your Improvement Training Module 9Cross Border Ecommerce Task 91Going into Training Task 92Getting to Know CBEC Task 93Escrow Service Task 94Payment Methods of CBEC Task 95Choosing a Platform for CBEC Task 96Designing a Scheme for CBEC Task 97Starting CBEC Task 98Help Yourself Task 99Testing Your Improvement Training Module 10Internet Marketing Task 101Going into Training Task 102Internet Marketing Overview Task 103Search Engine Marketing Task 104SNS Marketing Task 105Datadriven Marketing Task 106Help Yourself Task 107Testing Your Improvement PostscriptThe Fare well 参考文献
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