商务英语阅读.第2册

1星价 ¥35.7 (8.5折)

2星价￥35.7 定价￥42.0

作者：石磊,徐晶主编

出版社：中国人民大学出版社

本类榜单：教材

分类：教材 > 研究生/本科/专科教材 > 文法类

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图文详情

ISBN：9787300249599
装帧：暂无
册数：暂无
重量：暂无
开本：128开
页数：246
出版时间：2017-11-01
条形码：9787300249599 ; 978-7-300-24959-9

本书特色

《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本书为教材的第2册。

内容简介

本书话题涵盖经济学、管理学的主要学科领域，由10个单元构成，内容包括商业理念、商业股东、员工培训、员工激励、商业冲突、市场营销、品牌、广告、促销等方面。每单元都由Text A和Text B两篇文章组成：Taext A是主要课文，TextB是在TextA的基础上提供的阅读材料。每个单元都有中国文化和世界文化之旅，第三单元、第五单元、第七单元和第九单元还增加了案例分析。

Unit 1　Business Ideas
Text A　7 Ways to Discover a Winning Business Idea
Text B　China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2　Business Shareholders
Text A　What Is a Corporate Board of Directors?
Text B　China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3　Career Development
Text A　Would You Refuse a Promotion to Stay in a Job You Love?
Text B　Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4　Employee Training
Text A　10 Tricks for Cutting Training Costs
Text B　Training Chinese Staff
Chinese and International Culture Tour
Unit 5　Employee Motivation
Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B　How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6　Business Conflict
Text A　Solving Confl icts Between Business Associates
Text B　Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7　Marketing
Text A　Marketing Is All around Us
Text B　Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8　Brands
Text A　Brand Equity
Text B　China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9　Advertising
Text A　How to Advertise
Text B　The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10　Promotion
Text A　Create a Successful Promotion
Text B　Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)

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