包邮商务英语阅读.第2册

Unit 1　Business Ideas
Text A　7 Ways to Discover a Winning Business Idea
Text B　China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2　Business Shareholders
Text A　What Is a Corporate Board of Directors?
Text B　China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3　Career Development
Text A　Would You Refuse a Promotion to Stay in a Job You Love?
Text B　Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4　Employee Training
Text A　10 Tricks for Cutting Training Costs
Text B　Training Chinese Staff
Chinese and International Culture Tour
Unit 5　Employee Motivation
Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B　How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6　Business Conflict
Text A　Solving Confl icts Between Business Associates
Text B　Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7　Marketing
Text A　Marketing Is All around Us
Text B　Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8　Brands
Text A　Brand Equity
Text B　China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9　Advertising
Text A　How to Advertise
Text B　The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10　Promotion
Text A　Create a Successful Promotion
Text B　Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)