商务英语阅读-(第3册)

Unit 1 International Organizations Text A Spurring Global Growth via a New Trade Facilitation Agreement Text B Essentials on AIIB Chinese and International Culture Tour Unit 2 Trade Barriers Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers Text B Globalization and China Doesn't Stop Here Chinese and International Culture Tour Unit 3 Product Quality Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product Text B How "Made In China" Became Cool Chinese and International Culture Tour Case Study Unit 4 Business Leadership Text A Why Deception Is Probably the Single Most Important Leadership Skill Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy Chinese and International Culture Tour Unit 5 Business Teamwork Text A The Secrets of Great Teamwork Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The New Manufacturing Footprint Text B Organizing Your Business for Innovation: Lessons from Alibaba Chinese and International Culture Tour Unit 7 Job Satisfaction Text A When Work Satisfaction Comes from Having Four Jobs Text B Chinese White Collar Suffering Job Burnout Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Know Your Customers' "Jobs to Be Done". Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions Chinese and International Culture Tour Case Study Unit 9 Business Competition Text A Are Airline Mergers Leading to Higher Air Fares? Text B Business Competition Has Not Gotten Fiercer Chinese and International Culture Tour Unit 10 Business Etiquette Text A Importance of Business Etiquette Text B Business Etiquette Chinese and International Culture Tour Case Study Appendix I Glossary Appendix II TEM-4 (2015-2017)